BlueConic named a pacesetter in IDC MarketScape CDP Vendor Evaluation


A mix of forces is placing intense stress on corporations to rework their enterprise fashions. Deprecating third-party cookies, dynamic privateness environments, and quickly altering client behaviors are accelerating the necessity to search out new sources of income, knowledge and/or aggressive benefit.

A buyer knowledge platform (CDP) like BlueConic has change into a necessary know-how in enabling an organization’s broader transformation and the expansion initiatives tied to it. By placing unified, privacy-compliant first-party knowledge within the arms of selling, buyer expertise, analytics, and different growth-focused customers, corporations can enhance how they interact with clients, conduct modeling and analytics, construct segments, and extra — whereas making the underlying enterprise processes behind these efforts extra environment friendly.

BlueConic’s dedication to serving to corporations remodel buyer relationships and drive enterprise development was not too long ago acknowledged when it was named a Chief within the IDC MarketScape: Worldwide Retail and CPG Buyer Knowledge Platform Software program Suppliers 2022 Vendor Evaluation (Doc # US47506221, April 2022).

The evaluation highlighted BlueConic’s strengths in a number of areas, together with its environment friendly integration time and talent to assist corporations remodel their enterprise mannequin to create new income streams. In response to the report, “The platform’s core capabilities assist retail and CPG corporations in gaining better management over first-party knowledge to reinforce buyer expertise, time to market, and operational efficiencies in addition to construct first-party knowledge property for income development.”

The report additionally acknowledged BlueConic’s superior buyer lifecycle orchestration capabilities, noting, ”BlueConic helps retail and CPG corporations’ advertising and marketing applications within the acquisition, conversion, engagement and retention buyer lifecycle phases. Unified profiles, together with up to date transactions and real-time behavioral and predictive scores, are used as the idea of lifecycle orchestration, serving to retailers and CPG corporations create related messaging at each level of the shopper lifecycle to reinforce buyer expertise.”

The IDC MarketScape suggests contemplating BlueConic when, “You’re searching for a pure-play CDP supplier for non-technical customers and with stable supply capabilities, for environment friendly setup and integration time, and adaptability to assist rising use circumstances. Clients in medium-sized to giant enterprises with out granular industry-specific functionality necessities and that want assist primarily within the US and Europe ought to contemplate BlueConic a robust alternative.“

That is the newest of a number of {industry} recognitions of BlueConic’s management inside the CDP house. In 2021, BlueConic was named “Finest Buyer Knowledge Platform” within the MarTech Breakthrough Awards and acquired a 2021 Silver Stevie Award for “Most Progressive Tech Firm.”

To learn extra concerning the analysis and why BlueConic was named a Chief, obtain an excerpt right here.

IDC MarketScape vendor evaluation mannequin is designed to supply an summary of the aggressive health of ICT suppliers in a given market. The analysis methodology makes use of a rigorous scoring methodology based mostly on each qualitative and quantitative standards that leads to a single graphical illustration of every vendor’s place inside a given market. The Capabilities rating measures vendor product, go-to-market and enterprise execution within the short-term. The Technique rating measures alignment of vendor methods with buyer necessities in a 3-5-year timeframe. Vendor market share is represented by the dimensions of the icons.

About The Writer

BlueConic, the market-leading pure-play buyer knowledge platform, liberates corporations’ first-party knowledge from disparate techniques and makes it accessible wherever and every time it’s required to rework buyer relationships and drive enterprise development. Over 300 corporations worldwide, together with Hearst Newspapers, Heineken, ING, T-Cellular, UEFA, and VF Corp, use BlueConic to unify knowledge into persistent, individual-level profiles, after which activate it throughout buyer touchpoints and techniques in assist of a variety of growth-focused initiatives, together with buyer lifecycle orchestration, modeling and analytics, digital merchandise and experiences, audience-based monetization, and extra.


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