UK businesses have named Azerion as the perfect media proprietor to work within the IPA Digital Media Homeowners Spring 2022 Survey.
The survey reveals 90% of respondents agree that the general expertise of working with Azerion (together with Inskin & Collective) was a superb one. Azerion had been adopted by Blis (89%), Mail Metro Media (84%), Hearst Digital (84%), and GumGum (84%).
Whereas Azerion lead general and amongst Advert Networks/Exchanges, DSP and Gross sales Homes, TikTok tops On-line Pure Performs whereas Mail Metro Media leads Crossover Media Homeowners.
The IPA Digital Media Homeowners Survey highlights which media homeowners ship the very best ranges of service and which have proven a dedication to repeatedly enhancing their digital requirements.
Different key findings:
- Along with main the general rankings Azerion tops 4 different classes together with professionalism in coping with dispute decision; pro-active communication of related new alternatives; ease of contact; and engendering an actual sense of company/media company partnership.
- GumGum leads three rankings together with understanding of consumer methods and goals, understanding of their very own merchandise, and supply of revolutionary and artistic options.
- Hearst Digital is finest for high quality of response to transient and demonstration of how cross-over media alternatives may be exploited.
- Attain leads communication of direct contact with purchasers whereas MiQ tops regularity of face-to-face or phone contact with the gross sales crew.
- Amongst these media homeowners that additionally appeared within the Autumn 2021 survey, Attain is essentially the most improved proprietor with will increase of 10 share factors or extra throughout eight classes.
- Hearst noticed an analogous enchancment throughout seven classes, whereas TikTok and Sky each improved by 10 share factors throughout six classes every.
As life begins to return to regular following an especially disruptive few years, this can be very encouraging to see so many media homeowners enhancing throughout a number of classes. It’s important that media homeowners and businesses work intently collectively to keep up excessive requirements throughout the board and drive success for advertisers. Large congratulations to Azerion for topping the Spring 2022 IPA Digital Media Homeowners Survey.
Amy Lawrence, Digital Director, MediaCom and Chair of the IPA Digital Advertising and marketing Group
The IPA Digital Media Proprietor Survey is launched twice a 12 months, in spring and autumn. For every survey a panel of planners, strategists, consumers and digital specialists charge solely these media homeowners they’ve a working relationship with towards a set of attributes on a seven-point scale from strongly comply with strongly disagree.