The Awin Group has partnered with Ecosia, the world’s largest not-for-profit search engine that crops and protects timber.
Funded by Awin, Ecosia will plant a tree for each sale made with an Awin and ShareASale advertiser by way of Ecosia’s newly-launched freetree browser extension, with a purpose to plant 100,000 timber. The strategic partnership permits each the Awin Group and Ecosia to to boost consciousness of environmental points, promote extra sustainable model and shopper practices, whereas serving to Ecosia scale its partnerships with Awin advertisers within the US, UK, Germany and France markets.
Powered by Ecosia, freetree is a browser extension that alerts customers when outlets could be activated to plant timber without spending a dime whereas they store. Like a cashback mannequin, Ecosia is paid a small fee by the store for the referral for every buy, with 100% of its earnings used to plant timber.
Serving over half a billion search requests for 20 million customers worldwide, advertisers can profit from Ecosia’s large attain to assist sustainably-minded customers. With 61% of shoppers at present selecting to buy in additional environmentally-friendly, sustainably and moral methods based on an Accenture examine, this inexperienced incentive is probably going to enhance conversions and improve gross sales.
Partnered advertisers ought to align with Ecosia’s sustainability requirements and will probably be reviewed in an ongoing course of based mostly on person suggestions.
“Moral ecommerce has been a key focus for the Awin Group for years and this partnership with Ecosia solely additional demonstrates our crew’s dedication to investing in creating a greater setting and a greater world,” stated Virpy Richter, Chief Monetary Officer at Awin. “Customers will all the time proceed to buy. As a worldwide enterprise, it’s our duty to prepared the ground and execute applications that assist our guarantees to be an moral associate and to advertise extra sustainable consumerism and operations as an entire.”
Christian Kroll, founder and CEO of Ecosia, shared, ”With our browser extension freetree, we’re enabling folks to plant timber at no further value as they buy one thing on-line, whether or not it’s reserving a summer time vacation or shopping for a ticket for a pageant. Our partnership with Awin and ShareASale offers us invaluable entry to international on-line companies and might seamlessly slot into the checkout technique of their neighborhood. Customers can now plant timber when they’re on different web sites, not simply trying to find them. 100% of the earnings from freetree will go in direction of planting timber with Ecosia, which will probably be an enormous achieve for the planet.”
The Awin Group shared its dedication to moral ecommerce within the Awin Report 2022: Energy 100, launched in March, and is proud to champion efforts each internally and with model companions by way of this collaboration.
Advertisers eager about partnering with Ecosia’s freetree extension ought to contact us right here.