This week, Attentive launched a brand new conversational product for SMS referred to as Attentive Concierge. It goals to drive commerce with customized texts for every stage of the customer’s journey.
What it does. Utilizing conversational expertise, the SMS platform helps dialogue between model and buyer to reinforce the expertise, whether or not in-store or throughout e-commerce purchases.
Manufacturers also can use the Attentive Concierge instrument to personalize outgoing texts to prospects to enhance conversion charges.
Learn subsequent: The yr of SMS
Notable manufacturers which have used Concierge embody Igloo, Made In and Mented Cosmetics.
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Why we care. Assembly prospects the place they’re is high precedence for advertising campaigns, in addition to for customer support. Expertise bridges the hole between these two areas in order that it doesn’t matter what query or drawback the client takes to your model, the model responds with significant, related messaging. Your buyer doesn’t care if SMS is an older, extra established channel. They anticipate the identical degree of insightful engagement — and so they have cause to, as extra manufacturers centralize their buyer information.
About The Creator
Chris Wooden attracts on over 15 years of reporting expertise as a B2B editor and journalist. At DMN, he served as affiliate editor, providing authentic evaluation on the evolving advertising tech panorama. He has interviewed leaders in tech and coverage, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama because the nation’s first federal CIO. He’s particularly curious about how new applied sciences, together with voice and blockchain, are disrupting the advertising world as we all know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. Along with his marketing-focused reporting in business trades like Robotics Traits, Trendy Brewery Age and AdNation Information, Wooden has additionally written for KIRKUS, and contributes fiction, criticism and poetry to a number of main e book blogs. He studied English at Fairfield College, and was born in Springfield, Massachusetts. He lives in New York.
