Since Jeff Bezos’ $250 million buyout of the Washington Submit in 2013, the writer’s fortunes have circled. In recent times it has been seen – alongside the New York Occasions – as a poster baby for a profitable digital transformation of a legacy model.
Three years into Bezos’ possession, the Submit had doubled its internet site visitors and gone from shedding as a lot as $40m a yr to reportedly being worthwhile. By 2019, it had added 200 journalists to its newsroom, bringing the whole to 900. Its ‘turbocharged turnaround’ was exhibiting promise.
However because the New York Occasions units ever loftier subscriber targets, The Washington Submit appears to be slowing down. It has seen site visitors decline 28% to 66 million a month, with complete subscribers falling final yr from 3 million to 2.7 million.
The European podcast panorama remains to be years behind the US, though it’d by no means catch up the best way you anticipate it
We gained’t see Rogan-like podcast offers right here in Europe, however in case you watch carefully, a brand new technology of reports startups are counting on podcasts. David Tvrdon’s conclusion appears barely pessimistic at first look. However studying extra carefully, simply because we could by no means attain the dizzy heights of the US podcast market doesn’t imply there’s not actual worth and alternative in podcasts for publishers.
Speaking of alternatives in podcasts, the Mail+ has relaunched its paid digital version, providing podcasts and puzzles in addition to two methods to learn the content material; a page-turning version or a website-style interactive format. The Mail On-line and Mail+ groups are additionally being extra carefully built-in.
This instalment from Peter of publishing concepts to pilfer consists of bundling again points at a reduction, reviving long-dead manufacturers to capitalise on nostalgia, and plugging your articles into an AI reader for a fast and straightforward audio product.
This content material initially appeared in The Media Roundup, a every day publication from Media Voices. Subscribe right here: