The 2022 MarTech Wage and Profession Survey, created collectively by MarTech and chiefmartec.com, discovered two main teams of selling professionals main the way in which within the area. Relying on which aspect of the dividing line advertising and marketing professionals place themselves, they are going to have sure tendencies that would affect their day-to-day duties, who they report back to and even how a lot cash they earn.
Entrepreneurs and Maestros main the sphere
In 2020, the MarTech editorial crew and Scott Brinker of chiefmartec.com, designed 4 archetypes to higher perceive the assorted hats right this moment’s tech-enabled entrepreneurs put on.
Listed below are all 4 quadrants of the advertising and marketing occupation, as MarTech and Brinker have outlined them:
- Entrepreneurs: Centered on constructing campaigns and advertising and marketing packages.
- Maestros: The operators orchestrating the expertise powering these campaigns.
- Modelers: The information scientists who analyze and predict based mostly on efficiency.
- Makers: The artistic geniuses who construct wonderful experiences leveraging expertise.
In our Wage and Profession Survey we discovered primarily Entrepreneurs (53%) and Maestros (35%).
Entrepreneurs vs. Maestros
The variations between these two profiles revealed some attention-grabbing tendencies that influence careers.
Wage and promotions. As an example, general, Maestros appeared to earn extra, having a median annual wage of $156,433 versus Entrepreneurs’ $123,477.
Each Maestros (79%) and Entrepreneurs (72%) noticed their salaries rise within the final two years by both promotion or by switching jobs, although extra Entrepreneurs have been promoted lately. About 31% of Entrepreneurs earned a increase by promotion or job-hopping previously six months, in comparison with 25% for Maestros. However, extra Entrepreneurs (14%) have been of their present roles for greater than 5 years in comparison with Maestros (7%).
Roles. No shock right here, Entrepreneurs mentioned their high duty is to design, run and optimize advertising and marketing campaigns (70%). However researching and recommending advertising and marketing expertise was the second high duty (63%), proving how built-in expertise is on the marketing campaign degree. Subsequent got here designing and managing inner workflows (62%), coaching advertising and marketing workers on utilizing martech (53%), and administering advertising and marketing expertise (51%).
Though almost half (45%) of Maestros additionally design and run advertising and marketing campaigns, greater than three-quarters see the expertise their crew makes use of as a main duty. About 78% analysis and advocate new advertising and marketing expertise merchandise and 73% combine advertising and marketing expertise merchandise into the present stack. Additionally, 73% function advertising and marketing expertise merchandise as an administrator, 72% design and handle inner workflows and processes, and 72% prepare and help advertising and marketing workers on utilizing advertising and marketing expertise merchandise. About 45% of Maestros approve or veto expertise purchases, too, in comparison with 30% for Entrepreneurs.
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Satisfaction. Maestros report excessive satisfaction of their jobs. About 27% of Maestros mentioned they have been extraordinarily happy, and 53% considerably happy. Solely 3% aren’t happy of their roles, and 5% mentioned they have been considerably unhappy.
On the high finish, about 33% of Entrepreneurs mentioned they have been extraordinarily happy, however few mentioned they have been considerably happy (38%). Like Maestros, few Entrepreneurs mentioned they weren’t happy (5%) and solely 13% have been considerably unhappy. Solely 11% of Entrepreneurs and 13% of Maestros mentioned they have been impartial about their job satisfaction.