Are newspapers complicit in Meta’s struggle on TikTok? — The Media Roundup | What’s New in Publishing

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Fb paid technique agency to malign TikTok

Look. We may discuss underhand and shady behaviour from Meta all day. For those who add up all of the occasions we’ve completed it on the podcast I wager it would final a day or extra. However this one is attention-grabbing due to what it says about how Meta sees native media – and the dire straits during which US regional newspapers discover themselves.

First the naked information. Meta may be very fearful about TikTok. So it has appointed Focused Victory – a right-of-centre suppose tank – to push “native operatives” throughout the nation to spice up messages calling TikTok a menace to American kids. “Dream could be to get tales with headlines like ‘From dances to hazard,‘” one marketing campaign director mentioned. Delicate!

Focused Victory (delicate!) has since pushed again towards the story, however the WaPo article makes it clear that in the case of profitable over the hearts and minds of the general public Fb isn’t the way in which to go – even for Meta. As an alternative, the trusted and supposedly impartial native newspaper is the trail to the general public’s coronary heart. However ought to these titles run these tales? Solutions on a postcard please (or simply reply to this electronic mail).

BuzzFeed doesn’t deserve its newsroom

Yesterday Esther shared a hopeful tackle BuzzFeed and its therapy of its information wing. For steadiness – miserable, miserable steadiness – I current this from Rachel Sanders: “A lot of the Information employees has been written off as useless weight on the payroll. What, in spite of everything, is a Pulitzer price on a steadiness sheet?”

BBC goals for 25% consultant workforce, reveals business board

The BBC has been accused by the Tories of being unrepresentative and a route for getting family and friends into work – apparently with out irony. It’s true, although, that the BBC must be extra consultant… however it’s unclear how they’ll get to there from right here.

US funding companies prop up advert income for Russian propaganda websites

Yandex, an organization owned virtually totally by Western buyers continues to be serving to websites pushing false Russian claims make 1000’s of {dollars} a day via on-site adverts. It’s a reminder of the opacity of the digital advert financial system – on which so many publications are nonetheless reliant.


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