Enterprise buyer knowledge platform ActionIQ has introduced the launch of a brand new product, CX Hub. The corporate has additionally rebranded as AIQ. The CX Hub is designed as a set of modules providing self-service entry to buyer knowledge, permitting customers to construct audiences and orchestrate experiences at scale.
After eight years of development as a CDP serving B2C, media and different sectors, the adjustments symbolize a “new strategy to our product and model,” stated CEO and co-founder Tasso Argyros in a launch. The modular framework will ingest knowledge from any supply, combine with any activation channel, and in addition permit elements for use with a third-party CDP.
The modules. CX Hub is comprised of 4 options:
- Buyer knowledge platform.
- Viewers heart.
- Journey administration.
- Actual-time CX.
The Hub can be designed to be accessible to enterprise customers with a pleasant UI and intensive automation capabilities.
Get the day by day e-newsletter digital entrepreneurs depend on.
Why we care. This can be a important growth within the CDP area — an area that has been reworking quickly, with most of the early established CDPs being acquired and ingested by extra intensive suites reminiscent of digital expertise platforms.
ActionIQ, one of many main B2C CDPs, is now describing itself as “the main CX resolution.” It appears to be future-proofing itself by extending its capabilities throughout orchestration and execution channels, not by buying or constructing these options, however by searching for to supply modular integration between its (or a third-party’s) buyer knowledge administration software and orchestration and execution channels.
Generally we surprise what number of unbiased, conventional CDPs will likely be left standing a 12 months from now.
Learn subsequent: Deep adjustments within the CDP area
About The Writer
Kim Davis is the Editorial Director of MarTech. Born in London, however a New Yorker for over 20 years, Kim began protecting enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and purposes of SaaS, digital expertise, and knowledge within the advertising and marketing area.
He first wrote about advertising and marketing expertise as editor of Haymarket’s The Hub, a devoted advertising and marketing tech web site, which subsequently turned a channel on the established direct advertising and marketing model DMN. Kim joined DMN correct in 2016, as a senior editor, changing into Government Editor, then Editor-in-Chief a place he held till January 2020.
Previous to working in tech journalism, Kim was Affiliate Editor at a New York Occasions hyper-local information website, The Native: East Village, and has beforehand labored as an editor of an educational publication, and as a music journalist. He has written a whole bunch of New York restaurant evaluations for a private weblog, and has been an occasional visitor contributor to Eater.
