Acast acquires podcast database Podchaser
It appears to be like like consolidation within the podcast market is alive and properly, with Acast asserting plans to amass podcast database Podchaser. The deal initially values Podchaser at greater than $27 million, however that would rise if Podchaser meets sure “efficiency situations.”
Acast is a podcast host and distribution platform; Podchaser is a bit like IMDb for podcasts, letting customers seek for podcasts and browse and publish opinions. This deal aligns properly with Acast’s open-access strategy to podcasting and will enhance podcast discoverability for customers. However this may be about supporting promoting.
As a consumer-search platform, Podchaser holds priceless information factors on potential viewers demographics, consumption and attain. With focused promoting set to play an essential half in podcast income progress, this appears to be like like a really good acquisition for Acast.
4 charts reveal how Fb site visitors to publishers has modified
Adweek has printed 4 charts that present Fb is a ‘important however declining’ supply of site visitors referrals for publishers. The platform’s strategic withdrawal from writer content material means information now constitutes about 4% of the content material in customers’ feeds. Adweek exhibits internet site visitors peaked in 2020, however has been declining ever since, with Fb referrals and engagement on the platform persevering with to fall.
Native writer hopes to ‘revolutionise’ regional media with membership mannequin
The proprietor of Gloucestershire web site SoGlos has launched a membership mannequin it claims might “revolutionise” regional media. The free membership permits members to create lists of pursuits and save tales. SoGlos plans to make use of member information to focus on readers with personalised content material and provides advertisers better perception when concentrating on audiences. Undecided this can be a revolution, however as an ad-funded, publish third-party cookie play, it’s value a glance.
Large Hollywood-style ‘Beanotown’ signal unveiled in Dundee
Writer objectives! Think about being such an iconic model that the native council within the place you name house places an enormous white Hollywood-style signal on the hill above town. The six-metre excessive ‘Beanotown’ signal has been put as much as coincide with the Dundee Summer season (Bash) Streets Pageant which celebrates town’s comedian and publishing heritage. Good one pals!
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