8 Tales Of Hope From The website positioning Neighborhood


February 23, 2022, was an everyday Wednesday for Ukrainian entrepreneurs and website positioning specialists.

We had our morning coffees and did tech audits, constructed some hyperlinks, and revamped a few touchdown pages.

We had been striving for higher visibility and conversions, making an attempt laborious to maintain up with the deadlines, and hoping to achieve our KPIs.

Then, on February 24, the entire of Ukraine wakened in a newly fragile and terrifying world.

Our plans, aspirations, and priorities had been remodeled.

From that day on, the one factor that mattered was saving the lives of our households, serving to these in have to survive the turmoil of conflict, and defending our proper to dwell freely on our personal land.

For this column, my staff reached out to eight Ukrainian website positioning and advertising specialists and requested them to share their experiences within the time since our world turned the wrong way up.

It seems all of them had one factor in frequent: in a shattered world stuffed with painful uncertainty, they’ve drawn energy from serving to others and contributing to Ukraine’s future victory.

Right here is how they’re doing it.

Bringing Correct Information To Russian Folks

Artem Pylypets is the Head of website positioning at SEO7, lecturer, and the founding father of an academic YouTube channel “Школа website positioning”  (website positioning College).

Earlier than the conflict began, Artem’s life was all about doing website positioning himself and sharing his data with others.

He led the website positioning division at SEO7, ran his YouTube channel known as “Школа website positioning”  (“website positioning College), and carried out on-line coaching on website positioning issues.

At the moment, Artem is doing all the identical issues, however to the sound of artillery shelling.

Conflict introduced many challenges to his work. SEO7 staff members are actually scattered throughout Europe since many individuals needed to flee their houses.

They’re making an attempt to streamline their operations, but it surely isn’t simple.

Apart from, many SEO7 clients seized their operations, which left the staff struggling to remain afloat with the few purchasers who goal the U.S. and European markets.

Artem himself stayed within the Kyiv suburbs. He confessed that he’s used to listening to artillery shelling and added that it’s “not that heavy.”

His neighborhood group has arrange roadblocks, and other people guard them in shifts to manage the state of affairs.

Artem PylypetsPicture supply: Creator. The picture on the left was taken three months earlier than the conflict began. Artem’s T-shirt says, “Content material will get higher if it comes with a backlink.” The picture on the suitable reveals a roadblock with sandbags, one in every of Artem’s new workplaces.

“It actually pleases me to see how the conflict united my fellow Ukrainians. The way in which we assist one another, the best way we battle for our land, is simply superb.

On the similar time, I need to admit that I’d slightly have a peaceable sky above my head.”

Like many different website positioning specialists, Artem determined to make use of his website positioning expertise to assist Ukraine win the informational conflict.

His aim is to assist Russian search engine customers see the true tales of conflict and never the deceitful official propaganda. For this to occur, he has been engaged on enhancing the visibility of worldwide media within the Russian SERPs.

When the conflict ends, Artem plans to maintain constructing his enterprise and hopes to launch all of the tasks he at all times wished to however by no means had the time for.

He’s trying ahead to studying some excellent news – not reporting on mounting casualties and destruction in Kharkiv, Sumy, Chernihiv, Mariupol, and different cities.

All he desires of is celebrating Ukraine’s victory together with his closest associates.

Volunteering 24/7 To Assist These In Want

Andrey Kapeltsov is the founding father of website positioning.Capital and a keynote speaker at main website positioning, Affiliate, and iGaming conferences in Ukraine. He has spent the final 18 years mastering website positioning and is at all times on the lookout for new out-of-the-box methods to maintain up with search algorithm updates.

Since 2015, he’s centered on the iGaming trade, working because the CMO at main gaming and betting firms.

Due to the precise nature of the iGaming area of interest, website positioning has at all times been on the core of each advertising technique Andrey developed.

Right this moment, Andrey is making an attempt to serve his nation and other people in each manner potential.

A few of his firm’s staff lived within the cities ravaged by the Russian military – Andrey helped them escape to a safer place.

Right this moment, he continues to assist evacuate folks from the shelled cities on the frontline to a spot to dwell within the central and western components of Ukraine.

With staff moved to secure locations, Andrey determined to revive his firm’s operations to assist Ukraine’s economic system – his enterprise supplies donations to the Ukrainian armed forces.

Additionally, they’ve established a charity basis to assist displaced households and volunteers.

Along with serving to out financially, Andrey and his colleagues spend their evenings at humanitarian assist facilities unloading items.

Andrey says that this type of bodily exercise works simply in addition to going to the fitness center.

Andrey KapeltsovPicture supply: Creator. Andrey’s portrait in peaceable instances and photographs from present volunteer actions.

“What fascinates me is how the conflict pressured us to shortly set up complicated processes – it appeared unachievable in instances of peace.

I nonetheless generally face difficulties discovering explicit navy tools, however my associates and new acquaintances at all times assist me out.

I had the pleasure of assembly so many nice folks over the previous weeks.”

Andrey notes that his life earlier than the conflict began appears very distant and blurred. He has a sense that conflict lasts without end however has discovered a job that works for him and is able to keep on.

When it’s throughout, Andrey plans to maintain creating his enterprise and actively take part in serving to Ukraine get well.

He hopes to spend a while residing by the ocean, the place the one sound can be that of the ocean waves. However first, Ukraine has to win.

Serving to Ukrainian SEOs Discover New Jobs

Olesia Korobka is an website positioning entrepreneur operating a number of tasks earlier than the conflict began. She supplied steerage and consulting to companies and ran a few her personal tasks sponsored by third events.

Sadly, she needed to cease working with most sponsors due to their nation of origin.

That left her with largely consulting. She will be able to now sustain with the duties, however for some time couldn’t work due to a gradual web connection.

Olesia, her son, and her mom had been among the many 4 million Ukrainians who needed to flee their houses.

First, they moved to Poland after which to the Netherlands, the place she may get again to work, which she admitted was difficult.

“My mind was reluctant to give attention to complicated technical duties.

After working in survival mode for some time, the primary time I seemed into coding, I spent a number of hours on a activity that took me 5 to fifteen minutes earlier than, and I nonetheless wasn’t positive if I did it proper.”

On the similar time, engaged on her tasks was one thing she wanted badly. It was the one factor that helped Olesia really feel she was doing okay and making a optimistic influence.

Olesia KorobkaPicture supply: Creator. A selfie produced from the life ‘earlier than’ on the left, one other selfie made on a bus to Amsterdam (proper), and a photograph taken at a refugee heart.

What impressed her was the brand new challenge she organized to assist the Ukrainian website positioning group. For the reason that conflict began, many individuals have approached Olesia asking for assist discovering a brand new job. Many Ukrainian website positioning specialists misplaced their solely supply of revenue and felt determined.

That is how Olesia bought the thought to create an inventory of Ukrainian SEOs that briefly describes their expertise and areas of experience.

She contacted Aleyda Solis with a request to share the itemizing on her Twitter and within the #SEOFOMO e-newsletter, and Aleyda kindly supported the initiative.

Then, Olesia began receiving messages from completely different firms open to hiring Ukrainians, so she compiled an inventory of job openings.

As increasingly more specialists and companies joined the initiative, the spreadsheet grew to become messy. So, Olesia is at the moment engaged on creating a number of web sites concentrating on employers in Australia, the USA, and explicit European international locations.

As soon as the websites are up and operating, the job-seeking and hiring course of must be a lot simpler.

Olesia desires of the conflict coming to an finish in order that she will be able to return dwelling.

She misses her regular life and the folks.

Olesia provides that many Ukrainians must cope with PTSD as soon as the conflict is over and gained’t lead a standard life anytime quickly.

Nonetheless, she is decided to maintain her chin up and keep on along with her tasks. Olesia can be grateful to everybody who’s supported her up to now weeks.

“Soooooo many individuals are serving to me. It was superb and form of even uncomfortable. I’ve by no means had that in my complete life and by no means anticipated that.

I form of really feel a bit responsible, but additionally very grateful. Thanks all on your assist and enter.

I can’t at all times discover the right phrases to thank everybody, however I’m tremendous grateful for all the pieces.”

Saving Ukrainian 4-Legged Cuties

Anton Shulke is the Head of Influencer advertising at Duda.co and livestream manufacturing supervisor.

Since 2015, Anton has held dwell occasions, webinars, and podcasts for main firms within the website positioning trade, comparable to Duda, Semrush, and Kalicube.

Duda – Anton’s newest office – is just not a Ukrainian firm and wasn’t straight affected (though the corporate had a couple of dozen staff in Ukraine).

Anton was supplied paid time without work when the conflict began, however he prefers to maintain working, so he’s nonetheless doing one webinar per week.

On high of that, Anton joined the Ukrainian website positioning group to assist the affected folks by making an attempt to rearrange lodging, discover job alternatives, or present direct monetary assist.

Anton was amazed by the response of the Ukrainian website positioning group. He at all times believed there have been many good folks however didn’t anticipate to see such overwhelming assist for the much less lucky ones.

Anton added that he felt honored to be part of it.

He additionally began a small charity challenge for accumulating funds for cat and canine shelters, which you’ll be able to find out about and assist right here.

“I made a decision to assist small shelters as a result of I assumed they could possibly be beneath the radar of huge charities, which have a tendency to assist kids, refugees, and the military.

I get messages from individuals who run the shelters, and so they appear to be shocked and intensely grateful for the assistance I present, which provides me motivation to proceed.

The laborious half is that whereas initially the response from folks was very optimistic and giving, donations are drying up as time passes.

Nonetheless, I perceive that folks get drained, and I can’t blame them.”

Anton ShulkePicture supply: Creator. Anton together with his cat and having his conventional morning espresso

Anton hopes to maintain his job at Duda, however he additionally considers placing extra effort into the charity initiative.

He’ll most likely maintain the cat and canine shelter challenge, although the format might change.

One other factor he hopes to do is have a espresso with all the beautiful individuals who message him on Fb.

On daily basis, Anton publishes a ‘Good Morning’ submit with a #coffeeshot on his Fb web page. In reply, many individuals say they’d like to have a espresso with him.

Defending Ukrainian Land In The Armed Forces

Eugene Lata is the CMO at Lemon.io and an skilled marketer who has spent the final seven years constructing advertising groups and creating development methods.

Up till January 2022, he was the CMO at SerpStat, an website positioning device firm based mostly in Odesa.

He had begun a brand new job on the Lemon.io market not lengthy earlier than the conflict began.

Within the first days of the conflict, Eugene determined to hitch Odesa territorial protection forces, and at the moment, he’s a member of the 122nd brigade.

As a consequence of Eugene’s earlier expertise, he grew to become a managing paramedic officer within the materials provide squadron.

This implies he’s in control of coaching different paramedics and forming particular evacuation and emergency brigades.

Such brigades consist of 1 paramedic and 4 assault troopers. They work on the frontline evacuating wounded troopers and civilians.

Fortunately, for the time being, there isn’t any have to evacuate civilians within the areas the place Eugene is positioned.

Along with coaching paramedics, he trains numerous navy models on NATO’s methodology of offering first assist.

Eugene LataPicture supply: Creator. Eugene serving within the territorial protection forces and a photograph of him and his labrador canine earlier than the conflict began

This isn’t the primary time Eugene determined to hitch the military. Again in 2014, after coming again dwelling from the U.Ok., he spent six months within the Donbas area combating the enemies with different volunteers who joined the Dnipro-1 battalion.

This was when he began serving to wounded folks as a paramedic.

Eight years later, his earlier expertise allowed Eugene to show different officers to avoid wasting lives.

“What conjures up me is the progress the blokes whom I practice exhibit.

Those that joined simply three weeks in the past with no related expertise and no medical background are actually skilled properly sufficient to offer certified assist. These individuals are already evacuating folks and saving many lives within the Mykolaiv and Odesa areas.

Seeing this offers me a way of accomplishment.”

Eugene confesses that he most popular his common job, residing beneath peaceable skies when his largest fear was a wasted advertising finances or the unfold of the coronavirus.

However till the conflict is over, he can’t think about himself doing something aside from his present occupation.

When Ukraine wins, Eugene can’t wait to hug his household, now scattered across the nation.

His spouse and youthful sister volunteer in Odesa, getting the required navy ammunition for Eugene’s brigades.

He desires to go on a stroll together with his labrador canine.

Being an avid traveler, he’ll certainly tackle new adventures.

Very first thing, he’ll go to the Carpathian mountains. Eugene hopes for Ukraine to win earlier than the spring ends – then he’ll benefit from the spring greenery whereas watching the dawn.

He’ll even be working lots as a result of rebuilding a rustic takes many assets.

Lastly, he desires to turn into a father – he and his spouse had deliberate to start out a household earlier than the conflict broke out.

Combating A Cyberwar Through website positioning Neighborhood Chat

Igor Shulezhko is the CEO & Founder at rankUP and co-owner of Shmeo.Hyperlink. He has been within the enterprise for over ten years as Head of website positioning for a number of main Ukrainian manufacturers.

Earlier than the conflict began, he centered his efforts on constructing his website positioning company, rankUp.

His enterprise was doing fairly properly and boasted a diversified buyer profile that included startups and SaaS firms, ecommerce tasks, and information portals.

All these clients had been from Ukraine, which implies the company wasn’t impacted as a lot as different firms with shut ties to Russia.

Nonetheless, the conflict pressured many companies to place their advertising spending on maintain. Now Igor is making an attempt laborious to avoid wasting his company.

His staff is at the moment scattered throughout Ukraine and works remotely.

Igor famous that he can really feel how anxious everybody on the staff is correct now.

“Consistently monitoring the information is extraordinarily exhausting. Apart from, air raid sirens maintain folks awake at evening—usually there are two to 4 sirens per evening with transient interruptions.

All this makes it laborious to focus on your duties. It’s simpler to do website positioning when all it’s good to give attention to is the work.”

Igor ShulezhkoPicture supply: Creator. Igor on his solution to the border and having a meal at a refugee heart

One in every of Igor’s tasks is an website positioning group on Telegram, a particularly common messenger in Ukraine. At the moment, the group unites about 5,000 folks.

Earlier than, it had extra contributors, however many Russians left as soon as the group began spreading war-related messages.

Igor regretfully notes that many Russians within the group vocally supported Putin and denied all conflict crimes.

“When the conflict began, we restricted commenting in the neighborhood and restricted publication rights to admins solely,” he stated.

The concept was to make use of the group chat to ship a very powerful initiatives to its subscribers. They shared hyperlinks to verified charities and particulars on evacuation alternatives, posted lists of Russian websites whose operations they had been searching for to disrupt, and hyperlinks to communities that unfold false information in order that group members may block them.

Igor believes that he and his staff are contributing to successful the cyberwar in opposition to Russia by doing all this.

Igor admits that he misses his peaceable life.

When the conflict ends, the very first thing he’ll do is go to his mother, who lives within the Sumy area.

Fortunately, the city is just not on the frontline, however with Russian troops throughout, it suffers from a scarcity of provides. Evacuation is at the moment too harmful.

Telecommunications are nonetheless working, so Igor can nonetheless usually name his mom.

He desires of seeing her in particular person and giving her a giant hug.

Serving to Ukrainian Households In Want

Max Karmazin is the Digital Advertising and marketing specialist, Nation Supervisor (Germany) at SE Rating. He returned to Ukraine in November 2021 after residing in Switzerland for seven years.

Max was engaged on his Grasp’s diploma in Sociology and Media Research, working completely different jobs, and touring.

As an expat, he at all times felt he had restricted working hours, revenue, job, and social standing alternatives.

Feeling indifferent, he couldn’t utterly embrace the brand new mentality and social guidelines.

Thus, he determined to return to Kyiv, and three months later, the conflict began.

The primary days after the invasion had been powerful. Max couldn’t proceed working as a result of he was continuously distracted by the information.

When he left Kyiv on the third day of the conflict to get farther from the hazard, he felt saving one’s life and leaving countrymen to fend for themselves wasn’t in accordance together with his values.

Doing his common job additionally felt improper at the moment.

Max determined he would be part of the military and battle the enemy again or begin volunteering.

This led him to hitch the territorial protection forces, volunteer navy models that shield metropolis residents.

He spent a couple of week guarding one of many few open fuel stations, controlling incoming visitors, and protecting order.

Max KarmazinPicture supply: Creator. Max (left) together with his comrade, a 65-year-old veteran of the conflict in Donbas.

“I had this need to show myself that I had the heart to hitch the military and doubtlessly sacrifice my life for the nation I like (and wished to get again to). I assume many males really feel the identical manner on the time of conflict.”

Then the unit was rotated and Max joined one in every of his comrades who was evacuating his household to western Ukraine and Poland a number of days later.

Max’s new acquaintance had misplaced his job a number of months earlier than and the household ran out of cash per week into the conflict.

So, Max determined to assist them at the very least financially.

Max was fortunate to have good and caring associates from Switzerland and Germany who had been keen to assist.

They determined that the best choice can be to ship cash on to Max’s account in order that he may present assist to folks in dire want whom he knew personally.

“Up to now, we’ve helped six households in want, a complete of 15 folks, and the military. It won’t be a lot, but it surely’s high quality assist that gives a enough sum of money for a month or two.”

At the moment, Max is together with his household. He believes that a very powerful factor he can do proper now’s assist them. He continues working for SE Rating from his dwelling workplace.

Max will proceed working for SE Rating, and would like to see everyone again on the workplace after his colleagues return dwelling when the conflict ends.

He hopes the conflict ends earlier than summertime to start out new hobbies: canoeing and rowing.

He desires of rediscovering Ukraine and its stunning rivers together with his associates on tenting and canoeing journeys.

Max additionally plans to start out voice actor coaching as a result of he likes listening to audiobooks and has an appropriate voice. He had deliberate to start out coaching on the sixth of March.

Max confesses that he misses small issues from his life earlier than, comparable to going to the flicks with associates, having a coriander omelet for breakfast, exercising on the fitness center, and having an extended scorching bathe.

Whereas the longer term stays unclear, he believes he’ll be capable of fulfill his desires, from shopping for a automobile and occurring a highway journey together with his associates to beginning a household.

And he believes that every one his desires can come true right here, in Ukraine.

Constructing A Sturdy Neighborhood Of Advertising and marketing Heroes For Mutual Assist

Yurii Lazaruk, is the founding father of a number of well-known Ukrainian website positioning communities, comparable to website positioning Membership UA, SalesHero, CPC Actual Discuss, and Advertising and marketing Membership UA, and a group improvement professional.

Earlier than the conflict began, he used his communities for connecting Ukrainian specialists. Yurii helped them share experiences and get notable profession development.

Yurii LazarukPicture supply: Creator. Yurii carrying a sweatshirt together with his model’s brand.

After the primary day of the conflict, Yurii set all his earlier initiatives apart. He determined to unite the entire energetic members of his quite a few communities into one group known as Ukrainian Hero Assist.

The aim of the brand new group was to carry collectively Ukrainian website positioning folks to assist one another, share important data, and assist the military and the whole nation.

Yurii himself wanted help discovering a job to assist his household.

And he discovered one due to David Spinks, a co-founder of CMX, the world’s largest community for group professionals.

Yurii now works as a part-time advisor, offering steerage on group improvement to Domesticate, an AI-powered teaching platform.

Yurii appreciates the chance to make use of his expertise to make U.S. communities thrive.

However since it’s not a full-time job, he’s nonetheless on the lookout for extra alternatives.

Yurii can be making an attempt to assist his fellow group members by accumulating requests from website positioning, PPC, advertising, and gross sales specialists, and discovering them jobs with the assistance of worldwide specialists communities and nice folks inside them.

So, if by any probability you might be at the moment on the lookout for a digital advertising specialist and are keen to assist Ukrainians, you’ll be able to contact Yurii, who will fortunately share contacts with you.

All Yurii desires of is for the conflict to be over.

He aspires to create an much more highly effective digital group in Ukraine, discover extra worldwide purchasers to work with, make some huge cash, and rebuild the nation!

How You Can Assist Colleagues In Ukraine

Search Engine Journal has shared a group of causes in website positioning Neighborhood Assist For Ukraine & How You Can Assist.

The SE Rating staff has a useful resource on how one can assist Ukrainians right here, as properly, that we’ll be protecting up to date.

Picture supply: Created by writer, 2022.


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