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5 Methods To Verify If Google Analytics Is Working


Google Analytics is a marketer’s lifeline in understanding efficiency and making choices primarily based on web site or app utilization knowledge.

In my decade-plus of working with purchasers, round half of the brand new purchasers I work with don’t have GA (Google Analytics) configured correctly.

Typical points stem from duplicate tag implementation, tag supervisor setup, cross-domain monitoring and a lot extra.

Whether or not you’re launching a brand new website, redesigning an outdated one, or merging a number of web sites, listed here are 5 methods to methods to test whether or not Google Analytics is working.

1. Conduct A Google Analytics Monitoring Audit

One of many first steps to soak up this course of is creating clear documentation of:

  • What are the accounts, properties, and views that your Google Analytics wants to circulate into?
  • What GA monitoring tags should be used on all pages? Do sure GA tags should be used for sure components of the location (i.e., weblog, microsite, inner information base part)?
  • How are the tags deployed throughout the location? By means of handbook insertion inside international CMS modules or by means of a third social gathering tag supervisor?
  • What occasions (i.e., button clicks or type submissions) are tracked on website that want correct monitoring?

Going by means of this train permits us to determine the pages the place the Google Analytics monitoring code is firing vs. not being there in any respect.

Screaming Frog and different crawling instruments enable us to determine these points at scale.

Listed below are the steps to soak up Screaming Frog to run the sort of crawl to determine which pages of your website that Google Analytics monitoring code could also be lacking from:

Step 1: Click on on Configuration > Customized > Search.

screaming frog for google analytics checkScreenshot from Screaming Frog, July 2022

Step 2: Relying on if you’re working Google Analytics monitoring by means of tag supervisor or by means of direct script insertion, you’ll add within the distinctive identifier from the respective system (e.g. GTM-######, UA-#########-#, G-##########) right here in order that Screaming Frog will spider all sub-domains on-site to see the place it’s unable to seek out that identifier throughout the supply code.

Screaming Frog Step 2Screenshot from Screaming Frog, July 2022

Step 3: Put in your area and click on begin.

It will crawl sub-domains in your website which are linked out of your root URL.

For those who do have micro-sites that aren’t linked out of your predominant website, then Screaming Frog probably gained’t crawl these pages.

Screaming Frog Step 3Screenshot from Screaming Frog, July 2022

The result of this crawl will present you the proportion of pages on website that don’t have your monitoring code on it.

Screaming Frog Step 4Screenshot from Screaming Frog, July 2022

2. Determine Duplicate Monitoring Code Utilizing The GTM/GA Debug Instrument In Chrome

One frequent mistake entrepreneurs make is inadvertently deploying monitoring code throughout the location a number of occasions.

It usually occurs throughout CMS (content material administration system) migrations, area consolidations, or redesigns on account of a scarcity of documentation of present legacy analytics necessities.

The GTM/GA debug chrome browser instrument permits us to shortly see the GA and GTM tags that fireside on a web page as we navigate from web page to web page.

Right here is how you should use the GTM/GA debug instrument to see if there’s a duplicative monitoring code.

GTM GA Inspection ToolScreenshot from GTM/GA testing instrument, July 2022

As you take a look at this in your website, just remember to are solely seeing a single pageview from a single GA account that fires whenever you go to every web page.

If you’re seeing a number of pageviews fireplace whenever you load a single web page, you’ll know that you’re a minimum of double-counting analytics knowledge and certain throwing off all the opposite metrics you’re monitoring in GA.

3. Discover Actual-time Google Analytics Reporting To See If Web page Views Are Firing

With Google Analytics’ real-time view, you may run checks in your website to find out how many individuals are on there this very second.

For those who’re uncertain of whether or not your Google Analytics code is working correctly, go to GA’s predominant web page.

Click on on Realtime within the left navigation and flick through the situation and content material reviews to check monitoring on completely different sections of your website.

Given monitoring points are inclined to occur when going to particular sub-domains or going throughout domains, use GA’s real-time reporting performance to see when you can determine your particular person consumer exercise on website.

Real-Time Google AnalyticsScreenshot from Google Analytics, July 2022

4. Examine Google Tag Supervisor

Tag managers enable entrepreneurs to handle the firing of all their monitoring scripts from one place.

One of many largest advantages of utilizing a tag supervisor is that in case your tag administration code is positioned on each web page in your website, then you may simply insert monitoring scripts with out the necessity to continuously usher in IT or a developer.

Google Tag Supervisor is the most typical answer and is a free instrument for all site owners.

One other difficulty that entrepreneurs usually face occurs when they’re utilizing a mix of a tag administration system along with manually inserting scripts onto particular person pages or sections on website.

That is frequent as a result of tag administration methods are sometimes launched after a website has been implementing tags manually for some interval.

This creates redundancy in monitoring scripts and requires a radical audit to maneuver every little thing to a single, organized tag administration system.

If you’re utilizing Google Tag Supervisor, listed here are the steps to “preview” which scripts are firing in your website.

Step 1: Log in to Google Tag Supervisor and click on on Pevaluate.

Google Tag Manager Preview Screenshot from Google Tag Supervisor, July 2022

Step 2: Kind within the web page on the location you’d like to check.

Google Tag Manager Preview SubmitScreenshot from Google Tag Supervisor, July 2022

Step 3: See which tags are and will not be firing on that particular URL.

See which tags are and are not firing on that specific URLScreenshot from Google Tag Supervisor, July 2022

Inside this “preview” mode, Google also can monitor scrolling and clicks.

So, if you’re trying to make use of occasion monitoring on button clicks, then it will will let you see if clicks are triggering occasion monitoring scripts on website.

5. Use Chrome Developer Instruments To Determine Scripts Firing In Your Browser

Chrome developer instruments enable us to assemble data in a linear visualization across the completely different content material that’s loading on a web page.

To see if Google Analytics is firing in your web page, go to any web page in your website in your Chrome Browser and right-click.

Click on on Examine.

Then go to the Community tab.

Chrome Inspect ElementScreenshot from Chrome Examine Component, July 2022

Hit refresh in your browser and watch to see the completely different content material and scripts loading on the web page.

From right here, kind in “accumulate” or “gtm” within the search bar to see if the Google Analytics code has been fired.

Chrome Inspect ElementScreenshot from Chrome Examine Component, July 2022

This additionally provides you a second probability to guarantee that the Google Analytics monitoring code is barely loading as soon as (just like quantity 3).

An Further Consideration Associated To GDPR, Monitoring Privateness, And CMSs

In sure CMSs and tag administration methods, there’s the power to configure monitoring primarily based on native privateness legal guidelines just like the GDPR (EU Normal Knowledge Safety Regulation) or CCPA (California Shopper Privateness Act).

If you’re experiencing monitoring points, you’ll have to discover how the opt-in/out performance could also be impacting pageview, occasion, and conversion monitoring knowledge.

There are a number of instruments you should use to diagnose GA monitoring points on website.

As a marketer, your largest alternative is to get snug in Chrome developer instruments, tag administration methods, and crawling instruments to just remember to can audit monitoring codes primarily based in your group’s objectives.

Extra sources:

Featured Picture: Song_about_summer/Shutterstock



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