5 Highly effective Use Instances For Customized Objects


In the event you’re searching for an answer for managing information from throughout your total tech stack, look no additional than customized objects. Customized objects supply the pliability to mannequin, handle, and automate your information in a method that displays your distinctive enterprise processes. As well as tags and customized fields, they assist you to to assemble the proper information construction by extending and amplifying the information you possibly can report in commonplace objects like Contacts, Accounts, and Offers.

Customized objects open up new methods so that you can characterize information inside ActiveCampaign by letting you report multiples of a selected information set so that you’ve got a whole historic report of all related touchpoints tied again to a single contact, account or deal. Additionally they allow you to create one-to-many relationships between your information factors akin to contacts which might be related to a number of corporations, places, pets, or kids, amongst numerous different examples.  

Additionally they present a unified view of your most vital buyer information. From customized objects you’ve created to enhanced app integrations, you should have all related info in a single place, prepared for use in automations, customized emails, customized studies and extra.

All ActiveCampaign plans have entry to customized objects from supported third-party purposes like EventBrite, DocuSign and Calendly the place information from these integrations is funneled straight into Contact customized object information. 

In the event you’re searching for one thing customizable, Enterprise clients can outline and create their very own customized objects with out developer assist straight throughout the platform or by way of the API so as to add any information factors to Contact, Account, or Deal information. When the sky’s the restrict, it may possibly really feel a bit overwhelming to get began however don’t fear. Maintain studying to be taught how one can reap the benefits of this highly effective function with a couple of easy clicks.

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Create your individual customized objects in a matter of minutes

As highly effective as customized objects are, at their basis, they’re merely groupings of knowledge fields or information units that characterize a selected product, service, or course of that you just’d like to indicate throughout the context of your contact, account, or deal information.

The ActiveCampaign customized object builder allows you to create these information units utilizing a wide range of fields like textual content, numbers, dates, time, foreign money, dropdown, and multi choose fields in an effort to add any custom-made information factors that assist your enterprise. And as soon as the customized object, or information set, is saved it would routinely seem as clean fields inside your contact, account, or deal information the place you possibly can add the knowledge straight or populate it by way of varieties that embrace customized object fields. 

Whereas the sky’s the restrict in the case of the kinds and variety of customized objects that you can create, that doesn’t imply you want an infinite variety of them. Earlier than constructing out your customized object, create a listing of all the information factors you’d must see alongside your buyer information. In the event you need assistance getting began listed here are a couple of customized object examples so that you can check out.



Do you require a contract for each new job you tackle? How about managing contracts that renew on an annual foundation? Whereas an integration with DocuSign or HelloSign is the best choice for managing contracts – you can additionally create a customized Contracts object. This may assist you to to handle and keep on prime of a number of contracts with ease. Even higher, you possibly can ship automated electronic mail affirmation messages when a Contract standing is up to date from “Issued” to “Paid” and generate month-to-month customized studies to determine which contracts are up for renewal so you possibly can kick off retention techniques. 

Pattern customized object fields might embrace:

  • Contract Title (Textual content area) 
  • Contract Kind (Drop down with choices particular to your enterprise that you just decide)
  • Contract Worth (Foreign money area)
  • Particular Contract Particulars (Multiselect or textual content area)
  • Contract Concern Date (Date area)
  • Contract Due Date (Date area)
  • Contract Renewal Date (Date area)
  • Contract Standing (Dropdown) 

Invoices or Cost Monitoring

Want a greater option to hold monitor of excellent invoices tied to accounts or offers? How about evaluating accounts paid vs. excellent? With a customized Invoices object you possibly can report all related bill and cost particulars associated to your clients in a single handy place and use that info to ship cost reminders, affirmation notifications, and even notify group members to allow them to know when cost has been acquired to allow them to transfer ahead with any related motion gadgets. 

Pattern customized object fields might embrace:

  • Bill Title (Textual content area)
  • Bill Quantity (Quantity area)
  • Bill Quantity (Foreign money area)
  • Bill Concern Date (Date area)
  • Bill Due Date (Date area)
  • Bill Standing (Dropdown)

Orders or Leases

ActiveCampaign integrates with well-liked eCommerce platforms like Shopify and WooCommerce to construct essentially the most versatile stack to develop your enterprise. However if you’re an unbiased contractor or small enterprise and not using a point-of-sale or eCommerce software program, customized objects give you a option to monitor and fulfill your clients’ orders or leases. With a customized Orders objects you possibly can monitor order standing, ship automated affirmation emails and even construct studies round success to gauge which services or products are in excessive demand. 

Pattern customized object fields might embrace:

  • Order Title (Textual content area)
  • Order Quantity (Quantity area)
  • Order Quantity (Foreign money area)
  • Order Date (Date area)
  • Shipped Date (Date area)
  • Order Standing (Dropdown)
  • Monitoring info (Textual content area)
Support Request

Service or Help Requests

Does your enterprise execute installations or supply upkeep? Would you want a greater option to monitor service or assist requests throughout all accounts? Trying to report efficiency of your reps out within the area? In the event you don’t already use Zendesk Help, you can create a customized Service Name object to trace service requests and ship focused emails to schedule assist and even solicit suggestions following a go to. You possibly can even create service request varieties utilizing customized object fields to drag on this info routinely.

Pattern customized object fields might embrace:

  • Service Request Title (Textual content area)
  • Request Kind (Multiselect)
  • Request Particulars (Textual content)
  • Service Request Date (Date area)
  • Service Request Standing (Dropdown)
  • Service Rep Assigned (Dropdown)
  • Service Rep Score (Dropdown)
Webinar 1

Occasions or Webinars

In search of a greater option to monitor your occasion or webinar engagement? Do you host a number of occasions and need to see every occasion your clients have interacted with? One wonderful possibility could be to combine your ActiveCampaign account with EventBrite. Nevertheless, when you’re searching for a extra custom-made resolution you can create  a customized Occasions object. An occasions object would assist to handle your occasion particulars like historic attendance and automate customized messages to spice up engagement forward of an occasion and to proceed the  dialog following.

For instance, if a Webinar Attendance Standing was up to date from “Registered” to “Did Not Attend” you can routinely ship an electronic mail with the webinar recording. You may as well construct customized studies utilizing your Occasions customized object information to guage occasion success and return on funding. 

Pattern customized object fields might embrace:

  • Occasion/Webinar Title (Textual content area)
  • Occasion/Webinar Kind (Multiselect)
  • Occasion/Webinar Particulars (Textual content)
  • Occasion/Webinar Date (Date area)
  • Occasion/Webinar Attendance Standing (Dropdown)

The extra information you funnel into ActiveCampaign the extra highly effective it turns into. With customized objects and enhanced apps feeding information into your ActiveCampaign account, it turns into the hub of your enterprise and the management heart in your  advertising and gross sales processes. Which means ActiveCampaign could be utterly custom-made to go well with the wants of your rising enterprise. And your clients will profit from having extra streamlined and related touchpoints powered by your information. 

In the event you want a refresher on easy methods to create a customized object you possibly can evaluation this beneficial step-by-step information.


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