As it’s possible you’ll know, April 21 is “Get to Know Your Buyer Day” and is the proper time for enterprise house owners to indicate their loyal prospects some extra love. Get to Know Your Clients Day is well known on the third Thursday of every quarter and is a good reminder to consider new methods to have interaction your loyal prospects and study extra about them. Participating with prospects and constructing connections is crucial day-after-day of the 12 months, however it is a day that’s all about them and the way essential they’re to the success of what you are promoting.
Firms utilizing CXA can deal with each buyer like their most essential shopper — whether or not they have 10 or 10 million – creating outsized progress.
This quarter, we’re diving in with a couple of automation recipes to take your personalization up a notch so you may rejoice and have interaction your prospects all 12 months lengthy with CXA.
1. Create a loyalty program
Tiered loyalty packages are an exceptional approach to get your prospects extra invested in your model. This tiered loyalty program automation helps you to phase your buyer loyalty program members into tiers based mostly on a point-based rating.
Many companies run buyer loyalty packages that reward prospects for repeat purchases or bookings. There are a lot of several types of loyalty packages to select from, together with:
- Buyer loyalty playing cards
- Frequent flier packages
- Level-based loyalty packages
- Frequent shopper packages
- Electronic mail rewards packages
- Tiered loyalty packages
Earlier than importing this automation, construct out scoring in ActiveCampaign in your buyer loyalty or membership program. Be sure you even have a “Loyalty Program” customized area to trace the contact’s loyalty program tier.
2. Ask them to share their story.
Advocates of your services or products love to speak about their nice expertise; simply ask them!
Case research are the only finest conversion software at your disposal. Utilizing video companies like Bonjoro might help you collect a constant provide of killer case research by letting you ship private video requests to your happiest prospects when they’re getting worth.
Think about using a Bonjoro video to thank them for utilizing your product. Moreover, you may add a name to motion in your Bonjoro video to encourage the subsequent step within the course of, to e-book a private name, or for a lighter contact, to fill out a case examine survey you created with Typeform or Google Kinds.
3. Have a good time the dates that matter
Add this special occasion coupon automation to your coupon advertising technique and rejoice prospects on a selected date, like their birthday or the anniversary of their signing up with you.
You should utilize this birthday and anniversary coupon e mail automation to ship your prospects.:
- Birthday needs
- Birthday rewards
- Birthday promotions
- An anniversary e mail
- Loyalty promotions
- Particular birthday affords
- Anniversary coupons
…all of which reward prospects and construct buyer loyalty.
Discover a recipe. Automate something.
Establishing your first few automations can appear daunting. True CXA goes past software program alone by permitting the person to fully tailor every step within the workflow, whether or not constructed from scratch or by utilizing any of the 760+ pre-built Automation Recipes ActiveCampaign affords. These recipes are constructed each by ActiveCampaign and customers who’ve discovered success leveraging CXA.