200+ Phrases & Definitions You Must Know


Search engine marketing, like all specialised trade, has its personal distinctive set of terminology, definitions, and abbreviations.

This web optimization glossary compiles greater than 200 of the commonest phrases you’re prone to hear and will certainly must know throughout your web optimization profession.

A | B | C | D | E | F | G | H | I | J | Okay | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y


Above the Fold

Content material that seems on an internet site earlier than the person scrolls. Google created the Web page Structure Algorithm in 2012 to decrease the rankings of internet sites that includes too many adverts on this area.


Asynchronous JavaScript and XML is a kind of programming that permits a webpage to ship and obtain data from a server to vary that web page dynamically with out reloading.


A fancy laptop program utilized by serps to retrieve knowledge and ship outcomes for a question. Serps use a mixture of algorithms to ship ranked webpages through a outcomes web page based mostly on numerous rating components and alerts.

Algorithm Change

Some algorithmic modifications go fully unnoticed. Nonetheless, the impression of a significant algorithmic change can normally be seen fairly rapidly, although the change typically takes just a few weeks to fully roll out. Algorithmic modifications are available three kinds:

  • Algorithm Replace: The search engine modifications sure alerts of an present algorithm.
  • Algorithm Refresh: The search engine re-runs an present algorithm utilizing the very same alerts as final time.
  • New Algorithm: The search engine provides a brand new algorithm to enhance search high quality. For instance: Google Panda, Google Penguin.

Alt Attribute

HTML code that gives data utilized by serps and display screen readers (for blind and visually-impaired individuals) to grasp the contents of a picture.

Also called: Alt Textual content


Accelerated Cellular Pages (AMP) is an open-source HTML framework that permits a desktop-first web page to be delivered sooner on cellular. It was used as a criterion to achieve visibility within the information High Tales carousel.

The AMP brand has since been faraway from search outcomes and Google introduced that AMP is not a requirement for showing in High Tales. The emphasis is now on Core Internet Vitals to measure sooner supply and web page loading and the affect of AMP is now questionable.


The science of accumulating, analyzing, and decoding knowledge to take future motion based mostly on what has (or hasn’t) labored traditionally.

Additionally see: Google Analytics

Anchor Textual content

The clickable phrase or phrases of a hyperlink. This textual content is meant to offer contextual data to individuals and serps about what the webpage or web site being linked to is about. As an illustration, for those who have been making a hyperlink to ship your guests to Search Engine Journal, “Search Engine Journal” is the anchor textual content.

Synthetic Intelligence (AI)

The science of creating computer systems carry out duties that require human intelligence. Fairly than following a set of programmed guidelines (like an algorithm), an AI laptop system is principally a digital mind that learns. AI can even make and perform selections with out human intervention.


The mixture of alerts serps use to evaluate web sites and webpages for the needs of rating.

Writer Authority

Authority is an idea of utilizing the fame and credentials of an individual who writes content material on-line as a rating issue. Initially, Google examined this together with Google+ however regardless of a number of patents filed, no proof helps creator authority as a rating issue.

Google is inserting emphasis on E-A-T to scale back disinformation on-line, particularly in YMYL niches comparable to well being and finance. In these areas, constructing the authority of an creator is really helpful for a model to indicate credibility, even when it at the moment doesn’t affect rating.



Brief for business-to-business. In B2B web optimization, the shopping for cycle is longer, services are dearer, and the viewers is skilled decision-makers.


Brief for business-to-consumer. In B2C web optimization, the shopping for cycle is often shorter (although it nonetheless varies by trade), services are (largely) cheaper, and shoppers are the viewers.

See: Inbound Hyperlink


The preferred search engine in China, Baidu was based in January 2000 by Robin Li and Eric Xu.


The identify of Microsoft’s search engine. Bing launched in June 2009, changing Microsoft Stay Search (beforehand MSN Search and Home windows Stay Search). Since 2010, Bing has powered Yahoo’s natural search outcomes as a part of a search deal Microsoft and Yahoo struck in July 2009.

Black Field

A fancy laptop program that’s poorly understood. Inputs and outputs will be noticed, however there isn’t a entry to the method itself attributable to its confidential nature. For instance, Google’s algorithm is a black field.

Black Hat

Dangerous techniques that go towards Google’s Webmaster Pointers.

Additionally see: Webspam


A publication of content material, sorted in chronological order, with the newest content material showing on the high. The content material displays private or company pursuits, and will be written by a person or a gaggle of contributors. Blogs have been initially known as internet logs or weblogs. Nonetheless, as “internet log can even imply a server’s log recordsdata, the time period was complicated. To keep away from this confusion, the abbreviation “weblog was coined, and have become the frequent time period.

Bounce Charge

The share of web site guests who go away with out visiting one other web page on that web site. Bounce charges vary broadly relying on trade and area of interest. Though bounce fee can point out potential content material or web site points, it isn’t a direct rating issue, in accordance with Google.


See: Crawler, Googlebot

Branded Key phrase

When a person’s question consists of an actual match, or variation, of a selected firm or model identify. As an illustration, “Search Engine Journal”, “SEJ”, “SearchEnginejournal.com”, and “Search Engine Journal web optimization 101 Information” are just a few examples of branded key phrases.

A navigational ingredient that helps customers simply work out the place they’re inside an internet site.

See: Web site Navigation

A hyperlink that results in a 404 not discovered. Sometimes, a hyperlink turns into damaged when:

  • A web site goes offline.
  • A webpage is eliminated with out implementing a redirect.
  • The vacation spot URL is modified with out implementing a redirect.



A know-how that briefly shops internet content material, comparable to photos, to scale back future web page loading occasions.

Cached Web page

A snapshot of a webpage because it appeared when a search engine final crawled it.

Canonical URL

An HTML code ingredient that specifies a most well-liked web site URL, when a number of URLs have the identical or related content material, to scale back duplicate content material. Also called canonicalization.


A rustic-code top-level area. As an illustration, an organization based mostly in the UK would have a website like this: www.instance.co.uk, the place uk is the ccTLD.


In Native web optimization, a quotation is any point out on-line of a model Title, Deal with or Cellphone quantity (NAP). Citations are normally present in directories, social community and neighborhood profiles, web site sources lists, or any point out of a model on-line that doesn’t embody a hyperlink to the web site. NAPs can affect rating and visibility on Google maps.

Click on Bait

Content material that’s designed to entice individuals to click on, usually by overpromising or being deliberately deceptive in headlines, so publishers can earn promoting income.

Click on Depth

Click on depth is the variety of clicks it takes to get from the house web page, or an entrance web page, to a vacation spot web page on an internet site. The extra clicks it takes, the much less possible Google will crawl the web page or it would rank.

Pages which are the closest to the homepage are thought-about to be essentially the most authoritative and the most probably to be crawled and listed by Google.

Click on depth is essential for pages to be crawled effectively and for the circulation of hyperlink fairness; due to this fact does affect rating not directly.

Click on-Via Charge (CTR)

The speed (expressed in a proportion) at which customers click on on an natural search consequence. That is calculated by dividing the full variety of natural clicks by the full variety of impressions then multiplying by 100.


Displaying completely different content material or URLs to individuals and serps. A violation of Google’s Webmaster Pointers.


Stands for Content material Administration System. An internet-based software that lets individuals create, add, and handle digital belongings.


How incessantly two web sites (or webpages) are talked about collectively by a third-party web site, even when these first two gadgets don’t hyperlink to (or reference) one another. This can be a means serps can set up topic similarity.

As an illustration, think about Search Engine Journal and Search Engine Roundtable by no means linked to or talked about one another. Nonetheless, different web sites and blogs would possible point out each SEJ and SER on lists of widespread search engine information publications.

To see this in motion, see: associated:https://www.searchenginejournal.com/ search engine journal

Code To Textual content Ratio

The quantity of textual content displayed on a web page in comparison with the quantity of code used to assemble the web page is known as the code to textual content ratio. A better ratio of textual content to code is taken into account to offer a greater person expertise however just isn’t a direct rating issue.

Poorly written feedback, typically off-topic and self-promotional, posted by spambots within the hopes of getting a free (however finally nugatory) hyperlink.


There are two forms of competitors:

  • Direct Opponents: Corporations that promote related merchandise and/or providers, serve the identical wants, and goal an identical viewers each on-line and offline.
  • web optimization Opponents: Corporations that vie for a similar key phrases and natural search visibility, however with unalike services or products that handle completely different wants and/or goal audiences.

Really helpful studying:

Content material

  • Phrases, photos, movies, or sounds (or any mixture thereof) that convey data that’s meant to be distributed to and consumed by an viewers.
  • One of many two most essential Google rating components (together with hyperlinks). Serps need to reward content material that’s helpful, informative, useful, credible, distinctive, and interesting with higher visitors and visibility.

Content material is King”

A phrase typically utilized by audio system at conferences and writers on widespread web optimization (and digital advertising and marketing) publications. On this context, “content material is king” normally implies that content material is important so that you can have any web optimization, digital advertising and marketing, or enterprise success.

This phrase really dates again to a Invoice Gates essay, “Content material is King”, printed January 3, 1996.

Really helpful studying:


When a person completes a desired motion on an internet site. Examples of conversions embody:

  • Finishing a purchase order.
  • Including gadgets to a procuring cart.
  • Finishing a type (e.g., requesting a demo, registering for a webinar/occasion).
  • Downloading premium content material (e.g., e-book, whitepaper).
  • Subscribing to an e mail e-newsletter.
  • Video views.

Conversion Charge

The speed (expressed in a proportion) at which web site customers full a desired motion. That is calculated by dividing the full variety of conversions by visitors, then multiplying by 100.

Conversion Charge Optimization (CRO)

The method of enhancing the quantity or high quality of conversions that happen on an internet site. Some widespread CRO techniques embody testing modifications to web site design, copy, photos, value, call-to-action, and messaging.

Core Replace

When Google makes broad updates to its core algorithm. Google typically publicizes a selected theme to their updates, such because the Web page Expertise replace, however core updates are non-specific and occur a number of occasions a yr.

Core Internet Vitals

A set of metrics that measure the efficiency of the web page associated to person expertise. Core Internet Vitals have been launched alongside the Web page Expertise replace as the principle alerts that point out a very good person expertise:

  • Largest Contentful Paint (LCP) – loading efficiency.
  • First Enter Delay (FID) – interactivity.
  • Cumulative Structure Shift (CLS) – visible stability.

Google did affirm Core Internet Vitals as a rating issue however mentioned that relevance and different components could also be extra essential.


The extent to which a relationship exists between two or extra components. Typically utilized in web optimization analysis to deduce relationships of variables on search rankings because of the black field nature of algorithms. At all times keep in mind, nevertheless, that correlation ≠ causation.

Crawl Finances

The full variety of URLs serps can and need to crawl on an internet site throughout a selected time interval.

Really helpful studying:

Crawl Error

  • URLs {that a} search engine bot is unable to crawl.
  • URLs that return a standing code error.


A program serps use to crawl the net. Bots go to webpages to gather data and add or replace a search engine’s index.

Also called: Bot, Spider, Internet Crawler


The method of gathering data, utilizing a crawler, from the billions of public webpages to replace, add, and manage webpages in a search engine’s index.


Cascading Model Sheets describe how HTML components (e.g., shade, fonts) ought to seem on webpages and adapt when seen on completely different gadgets.

Buyer Journey

The entire potential moments (or touchpoints) at which a prospect is uncovered to or engages with a model. All of those interactions are designed to ultimately persuade, affect, and convert that prospect to change into a buyer, shopper, or subscriber.

Although buyer journeys can range significantly by enterprise sort and trade, usually it’s made up of 4 primary “levels”:

Consciousness > Consideration > Resolution > Retention

Google’s Avinash Kaushik provides another framework:

See > Suppose > Do > Care

Also called: Shopping for Course of, Shopper Resolution Journey, the Buyer Journey to On-line Buy, Advertising Funnel, Path to Buy, Buy Funnel



All of the laborious numbers that characterize actual prospects – the who, what, the place, when, why, and the way – all of which is required to make knowledgeable selections about web optimization methods and techniques.

Lifeless-Finish Web page

A webpage that hyperlinks to no different webpages. So known as as a result of as soon as a person or bot arrives on this web page, there isn’t a place to maneuver ahead.

  • A hyperlink pointing to any webpage aside from the homepage.
  • A hyperlink pointing to content material inside a cellular app.

Deep Hyperlink Ratio

When an inner hyperlink factors on to a web page aside from the homepage on a website, this is called a deep hyperlink. The ratio of deep hyperlinks in comparison with hyperlinks to your homepage is called deep hyperlink ratio.

It’s thought-about that having hyperlinks on to deep pages in a website signifies high quality of content material on the location. The extra deep hyperlinks you could have the higher the location. There is no such thing as a proof to assist that deep hyperlink ratio has any direct impression on rating.


When Google removes an internet site or webpage, both briefly or completely, from search outcomes, particularly its search index. Google supplies a Take away URLs device within the Search Console for voluntary circumstances; nevertheless, an internet site may be de-indexed as punishment for violating Google’s Webmaster Pointers, within the type of a guide motion.

Also called: Delisting

Direct Visitors

In Google Analytics, customers that navigate on to the location by typing the URL instantly into the browser or by clicking on a bookmark are generally known as direct visitors. Google may even embody into direct visitors any visitors sources it doesn’t acknowledge.


An inventory of internet sites, normally separated by associated classes and maintained by human editors. Relying on the listing, inclusion may very well be free or paid. Prior to now, hyperlinks from directories have been extremely wanted (e.g., DMOZ), resulting in widespread abuse and general devaluing of this form of hyperlink constructing.

Also called: Internet Listing, Hyperlink Listing


In case your hyperlink profile features a excessive variety of spammy, synthetic, or low-quality inbound hyperlinks that could be harming your rankings – and don’t have the flexibility to get them eliminated for a reliable motive (e.g., the hyperlink exists on a website you don’t have any management over) – you should utilize Google’s Disavow Instrument device to inform Google to disregard these hyperlinks.


The Open Listing Venture. This human-edited listing of internet sites launched June 5, 1998 and closed March 17, 2017.


A hyperlink that doesn’t use the “nofollow” attribute. In different phrases, a hyperlink.


A web site handle – usually ending in an extension like .com, .org, or .web. For instance: www.searchenginejournal.com is the area of this web site.

Area Age

The date a website was registered on, to the present date is called area age. For instance, Search Engine Journal was registered on tenth June 2003, so it has a major area age.

It was as soon as thought-about {that a} higher area age gave a website extra authority, however this concept of area age as an affect on rating has since been dismissed.

Area Authority

  • The general “power” of an internet site, constructed up over time, which will help a brand new web page rank nicely rapidly, even earlier than that content material has earned hyperlinks or engagement.
  • A rating, between 0-100, web optimization software program firm Moz makes use of to foretell the flexibility of an internet site to rank in search outcomes.

Really helpful studying:

Area Historical past

Any exercise, together with backlinks and web site constructed on a website beforehand is called area historical past.

If a earlier web site on a website acquired a penalty it will stay hooked up to the area and trigger points for the brand new proprietor.

It’s really helpful to all the time verify the area historical past earlier than you buy a website.

Doorway Web page

Webpages which are created to rank in serps for particular key phrases just for the aim of redirecting customers who click on on that web page to a special web site.


A search engine that was based September 28, 2008. It’s typically praised for its heavy give attention to person privateness and a scarcity of filter bubbles (search personalization). DuckDuckGo depends on greater than 400 sources to serve its search outcomes, together with vertical serps, its personal crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches have been carried out on DuckDuckGo.

Duplicate Content material

When a major quantity of content material contained on one webpage matches, or is extremely much like, content material that exists elsewhere on the identical web site or a very completely different web site.

Dwell Time

The period of time that elapses between when a person clicks on a search consequence after which returns to the SERP from an internet site. Brief dwell time (e.g., lower than 5 seconds) will be an indicator of low-quality content material to serps.



Experience, Authoritativeness, and Trustworthiness was an idea taken from the Google Search High quality Evaluator Pointers and have become generally known as E-A-T.

E-A-T represents alerts that Google makes use of to find out high quality content material however it isn’t a direct rating issue.

Google has dedicated to stopping the unfold of disinformation, particularly from any websites working in Your Cash Your Life (YMYL) niches comparable to finance or well being.


The shopping for and promoting of merchandise, all carried out on-line.

Really helpful studying:

A hyperlink that’s given by one web site to a different with out the recipient asking or paying for it.

Also called: Pure Hyperlink.

.edu Hyperlinks

Academic-focused establishments have a top-level area (TLD) of .edu. For instance, stanford.edu. A hyperlink from such a website is called a .edu hyperlink.

Hyperlinks from .edu websites have been thought-about ‘laborious to get’ and thought to have extra worth for hyperlink constructing. Because of this, hyperlink builders focused .edu hyperlinks till lots of the lesser-known .edu websites turned devalued by Google and any advantage of the hyperlink was ignored.

Engagement Metrics

Strategies to measure how customers are work together with webpages and content material. Examples of engagement metrics embody:

  • Click on-through fee
  • Conversion fee
  • Bounce fee
  • Time on web page/website
  • New vs. returning guests
  • Frequency and recency
  • Dwell time


Folks, locations, organizations, web sites, occasions, teams, details, and different issues.

Additionally see: Information Graph

See: Outbound Hyperlink


For sure queries, normally questions (i.e., who/what/the place/when/why/how), Google typically reveals a particular block above the natural search outcomes. This field comprises a abstract (within the type of paragraph, listing, desk, or video), in addition to the publication date, web page title, hyperlink to the webpage from which the reply originated, and URL.

Also called: Place Zero.

Really helpful studying:


How simply the content material on an internet site will be found, each internally (by customers) and externally (by serps).

First Hyperlink Precedence

An idea in inner linking is that Google treats hyperlinks otherwise if there are two hyperlinks on an internet web page pointing to the identical web page. It was thought Google would take into account the anchor textual content from the primary hyperlink to have extra affect.

There is no such thing as a definitive proof for the way Google treats the identical hyperlink on a web page. When including hyperlinks to a web page, it’s really helpful to do that on a user-first foundation and apply the hyperlink to anchor textual content the place it’s related.

Hyperlinks that seem within the backside part (or “footer) of an internet site.

See: Web site Navigation


Freshness refers back to the age of content material printed on-line.

It’s thought-about that Google offers pBlan-kriority to recent content material in some niches for some queries relying on sure components. For instance, searches associated to COVID bulletins or sports activities outcomes.

Question Deserves Freshness (QDF) is a part of the Google algorithm that determines when a question ought to present up-to-date data, particularly in breaking information, recurring occasions, data queries, and product queries.



The search engine based by Larry Web page and Sergey Brin in September 1998. Google marked a radical departure from human-edited internet directories, counting on internet crawling know-how and a posh algorithm to investigate hyperlinking patterns to rank web sites. Google is the most-used search engine in practically each nation on this planet.

Google Analytics

A free internet analytics program that can be utilized to trace viewers conduct, visitors acquisition sources, content material efficiency, and far more.

Go to: Google Analytics

Google Bomb

A observe meant to make an internet site rank primary for a stunning or controversial search phrase. This was achieved by having a lot of web sites hyperlink to a sure webpage with particular anchor textual content to assist it rank for that time period.

For instance, in 2003 President George W. Bush’s White Home bio ranked primary on a seek for “depressing failure.”


The net crawling system Google makes use of to search out and add new web sites and webpages to its index.

Google Dance

A time period used beginning in 2002 for the risky time period throughout which Google up to date its search index, roughly each month.

Google Hummingbird

A Google search algorithm that was formally introduced in September 2013 after it had been in use for a month. The aim of Hummingbird was to higher perceive the complete context of queries (i.e., semantic search), reasonably than sure key phrases, in an effort to present higher outcomes.

Really helpful studying:

Google Panda Algorithm

A serious Google algorithm replace that originally rolled out in February 2011, it was adopted by quite a few subsequent updates. The aim of Google Panda was to scale back the visibility of low-value content material, typically produced by “content material farms. In 2016, Panda turned a part of Google’s core rating algorithm.

Really helpful studying:

Google Penguin Algorithm

A serious Google algorithm that launched in April 2012, it was adopted by a sequence of updates and refreshes. The aim of Penguin was to scale back the visibility of overly-optimized websites, or websites that excessively abused sure spammy techniques (e.g., constructing low-quality hyperlinks, key phrase stuffing). In 2016, Penguin began operating in real-time as part of Google’s core algorithm.

Really helpful studying:

Google Pigeon Replace

The identify (given by the web optimization trade, not Google) of a major Google native search replace launched July 24, 2014. The aim of Pigeon was to enhance the accuracy and relevance of native searches by leveraging extra conventional Google rating alerts and enhancing distance and finding rating parameters.

Really helpful studying:

Google RankBrain

A serious Google algorithm change formally launched in October 2015, though it had been in testing for months earlier than this. With RankBrain, Google added machine studying to its algorithm and has been known as the third most essential rating sign. In June 2016, it was revealed that RankBrain has been concerned in each question and has an impression on rankings.

Really helpful studying:

Google Sandbox

A theorized and debated (however by no means confirmed by Google) “ready interval” that stops new web sites from seeing the complete advantage of their optimization efforts. Sometimes, this impact is witnessed most frequently with new websites concentrating on aggressive key phrases and may solely be overcome when the location good points sufficient authority.

Google Search Console

Google’s Search Console provides a number of useful options, together with the flexibility to observe websites for indexing errors and website pace. These pages are additionally used to speak guide motion notifications.

Really helpful studying:

Google Search High quality Rater Pointers

Google makes use of a doc of tips for its inner High quality Raters to reference when manually reviewing web sites.

The unique inner doc was confidential after which Google publicly launched the Search High quality Rater Pointers on-line which is up to date every so often.

Data within the doc is a information to creating high quality content material and options the idea of E-A-T. The rules are usually not a listing of any direct rating components.

A web site the place you’ll be able to discover knowledge visualizations on the newest search developments, tales, and subjects.

Go to: Google Developments

Really helpful studying:

Google Webmaster Pointers

Google’s steerage on good web site optimization practices, in addition to “illicit” practices that can lead to guide motion. Merely:

  • Make distinctive, useful, and interesting web sites and webpages for customers, not serps.
  • Keep away from methods and methods that deceive customers and are meant solely to enhance search rankings.

Really helpful studying:

.gov Hyperlinks

Authorities organizations have a top-level area (TLD) of .gov. For instance, usa.gov. A hyperlink from such a website is called a .gov hyperlink.

Solely authorities entities within the US can apply and acquire a .gov TLD. Different international locations have their very own country-specific model, comparable to .gov.uk.

Authorities TLD domains are tightly regulated and trusted sources of data. Because of this, a hyperlink from a .gov area is taken into account to have important worth and has been focused by hyperlink spam.

Grey Hat

A supposed “grey” space between methods that adhere to Google’s Webmaster Pointers, however then add a component that bends the foundations just a little.

Visitor Running a blog

A preferred hyperlink constructing tactic that entails growing content material for different web sites in alternate for a backlink pointing at your personal pages.

Also called: Visitor Posting.



HTML heading tags (H1-H6) separate content material into sections, based mostly on significance, with H1 being an important and H6 being the least essential. Headline tags must be used naturally and will incorporate your goal key phrases the place related, as doing so could present a small web optimization profit.


An H1 tag.

Head Time period

A preferred key phrase with excessive search quantity that’s normally troublesome to rank for.

Also called: Head Key phrase, Brief-Tail

Hidden Textual content

Any textual content that may’t be seen by a person that’s meant to control search rankings by loading webpages with content-rich key phrases and replica. This system is towards Google’s Webmaster Pointers and can lead to a guide motion. For instance, including textual content that’s:

  • Too small to learn.
  • The identical shade because the background.
  • Utilizing CSS to push the textual content off-screen.

Hilltop Algorithm

Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “professional” standing to sure web sites or webpages printed a few particular subject that additionally hyperlink to unaffiliated pages about that subject.

Really helpful studying:

  • Hilltop: A Search Engine based mostly on Skilled Paperwork (Krishna Bharat & George Mihaila)

HITS Algorithm

Hyperlink-Induced Subject Search is a hyperlink evaluation algorithm that assesses a worth not simply based mostly on content material and inbound hyperlinks (authorities), but in addition its outbound hyperlinks (hubs).

Really helpful studying:


The default, or introductory webpage, of an internet site.

.htaccess File

A server configuration file that can be utilized to rewrite and redirect URLs.


Stands for Hypertext Markup Language. HTML tags are particular code components that can be utilized to enhance the effectiveness of web optimization for webpages and web sites.


The Hypertext Switch Protocol is how knowledge is transferred from a pc server to an internet browser.


Hypertext Switch Protocol Safe makes use of a Safe Sockets Layer (SSL) to encrypt knowledge transferred between an internet site and internet browser. HTTPS is a minor Google rating issue.

Hub Web page

An authoritative central useful resource (e.g., web page or article), devoted to a selected subject (key phrase), that’s regularly up to date and linked to, and likewise hyperlinks out to topically-relevant webpages.


Inbound Hyperlink

A hyperlink to a webpage that originates from an exterior web site. For instance, if Search Engine Journal have been to hyperlink to Google, that may depend as an inbound hyperlink on Google’s aspect; if Google have been to hyperlink to Search Engine Journal, that may be an inbound hyperlink on SEJ’s aspect.


The database serps use to retailer and retrieve data gathered through the crawling course of.


How simply a search engine bot can perceive and add a webpage to its index.

Listed Web page

A webpage that has been found by a crawler, has been added to a search engine index, and is eligible to look in search outcomes for related queries.

Data Structure

How an internet site is organized and the place numerous content material and navigational components are situated on webpages.

Data Retrieval

The method of looking for data (e.g., textual content, photos, video) from a big database after which presenting essentially the most related data to an finish person.

Inner Hyperlink

See: Web site Navigation

IP Deal with

An Web Protocol Deal with. IP addresses will be:

  • Shared: Quite a few web sites share an handle inside one server or a gaggle of servers (a.ok.a., digital internet hosting).
  • Devoted: A web site has its personal handle.

Neither will assist you rank higher; nevertheless, a devoted IP handle can improve website pace.


JavaScript (JS)

A programming language that makes it potential to dynamically insert content material, hyperlinks, meta knowledge, or different components, on web sites. JavaScript can probably make it troublesome for search engine bots to crawl and index webpages and improve the time it takes for webpage to load for customers.


Key phrase

The phrase, phrases, or phrase that an web optimization skilled or marketer targets for the aim of matching and rating for what customers are looking for. The phrases used on webpages will help serps decide which pages are essentially the most related to indicate in natural outcomes when a searcher enters a question. Key phrases normally characterize subjects, concepts, or questions.

Also called: Keyphrase.

Key phrase Cannibalization

A kind of self-competition that happens when a number of pages from one web site rank for a similar question on a SERP. This can lead to a decrease CTR, diminished authority, and decrease conversion charges than from having one consolidated webpage that ranks nicely.

Really helpful studying:

Key phrase Density

How typically a phrase or phrase seems inside the content material of a webpage. At finest, this unproven idea is outdated, if ever actually mattered to serps. There is no such thing as a very best proportion that may assist a webpage rank higher.

Key phrase Analysis

The method of discovering any related subjects, topics, and phrases searchers enter into serps, in addition to the amount and competitors degree of these phrases. This observe is made potential by a wide range of free and paid instruments.

Key phrase Prominence

When a key phrase is positioned as excessive as potential on an internet web page to affect rating for a search time period.

Utilizing a key phrase inserted at the start of a web page, for instance within the first paragraph, does ship a powerful sign to Google in regards to the web page.

Key phrase prominence does work as a rating sign if the theme of the web page is aligned with the key phrase.

Key phrase Stemming

In language and grammar, phrases are constructed round a variation upon a root or stem. For instance, procuring, shopped, outlets are all variations of the stem ‘store’.

When making an attempt to rank for a time period comparable to ‘store’, utilizing variations of the phrase on the web page (procuring, shopped) will all be thought-about the identical stem key phrase by Google. This additionally applies to plurals comparable to bikes/bikes or fly/flies.

Key phrase stemming is Google’s potential to grasp the variations of a key phrase and is a part of its algorithm.

Key phrase Stuffing

Including irrelevant key phrases, or repeating key phrases past what’s pure, to a webpage within the hopes of accelerating search rankings. This spam tactic is towards Google’s Webmaster Pointers and can lead to a guide motion.

Information Graph

An entity database Google makes use of to floor details and data on individuals, locations, and issues (a.ok.a., entities) – and their connections – in a Information Panel or carousel on the high of search outcomes on related queries.

Information Panel

A field that seems on the high of, or on the appropriate rail (desktop solely), of Web page 1 of Google’s search outcomes for related queries. This panel comprises details and data on individuals, locations, and issues, in addition to hyperlinks to associated web sites or Google searches.


Stands for key efficiency indicator. A measurement methodology companies use to gauge whether or not advertising and marketing and enterprise targets, targets, and objectives are being reached.


Touchdown Web page

  • Any webpage {that a} customer can navigate to.
  • A standalone webpage that’s designed to seize leads or generate conversions.

Latent Semantic Indexing (LSI)

An data retrieval methodology designed to assist serps establish the right context of a phrase. LSI doesn’t play a helpful function in web optimization at present.

See: Google Latent Semantic Indexing


An individual who could or will not be excited about your product(s) and/or service(s). A lead willingly shares their e mail handle (and normally different private or contact data) in alternate for one thing they deem of worth from the web site.


A connection between two web sites constructed utilizing HTML code. A hyperlink permits customers to navigate to web sites, social networks, and apps. Hyperlinks play a vital function in how serps consider and rank web sites.

Also called: Backlink.

Hyperlink Bait

Deliberately provocative content material that’s meant to seize individuals’s consideration and entice hyperlinks from different web sites.

Hyperlink Constructing

A course of designed to get different trusted and related web sites to hyperlink to your web site to assist enhance your natural search rank and visibility. Hyperlink constructing will be achieved by:

  • Conducting outreach to media retailers, bloggers, influencers, and site owners.
  • Attracting editorial hyperlinks naturally, by publishing numerous forms of high-quality or sensational content material.
  • Paying for them. For instance, you’ll be able to acquire hyperlinks through sponsored content material, paid evaluations, or paying for a selected sort of hyperlink to look on one other web site.
  • Forging partnerships.
  • Manually. As an illustration, you hyperlink collectively numerous properties you handle or personal, or add your website to on-line directories or evaluate websites.

Hyperlink Fairness

The worth of inbound hyperlinks, by way of relevance, authority, and belief.

Hyperlink Farm

When a gaggle of internet sites hyperlink to one another, normally utilizing automated applications, within the hopes of artificially rising search rankings. A spam tactic.

Also called: Hyperlink Community, Weblog Community, Personal Weblog Community

Hyperlink Juice

A time period it’s best to by no means use in public or on-line.

Did you imply…: Authority or PageRank

Hyperlink Profile

Each sort of hyperlink that factors to a specific web site. The standard of an internet site’s hyperlink profile can range broadly, relying on how they have been acquired and the anchor textual content used.

Hyperlink Stability

The place a hyperlink stays on a web page persistently for a time period with out being modified or up to date.

Google did apply for a patent that referred to hyperlink churn and the way typically the hyperlinks on a web page have been modified, however there isn’t a proof that hyperlink stability has any affect on rating.

Hyperlink Velocity

How rapidly (or slowly) an internet site accumulates hyperlinks. A sudden improve in hyperlink velocity may probably be an indication of spamming, or may very well be attributable to viral advertising and marketing or doing one thing newsworthy (both deliberately or unintentionally).

Hyperlinks, Inner

Hyperlinks that navigate from one web page to a different web page on the identical area. Inner hyperlinks will be inserted on a web page, in the principle navigation menu, or within the sitemap.

Inner hyperlinks can be utilized to point the significance of a web page on a website. For instance, a web page that’s instantly linked from the house web page in comparison with a web page that’s 4 clicks from the homepage.

Inner hyperlinks are essential as a result of Googlebot crawlers observe inner hyperlinks to navigate your website and discover new pages.

Hyperlinks, NoFollow

In a hyperlink, rel=”nofollow” is an attribute added to the hyperlink to indicate that you’re not passing any credit score or endorsement to the web page you’re linking to

Nofollow was initially launched by Google to restrict remark spam and devalued all nofollow hyperlinks, however they’ve since modified how the directive works.

Nofollow is now thought-about a ‘trace’ which suggests they might nonetheless use some details about linking patterns, however typically, nonetheless settle for that no weight must be handed by way of the hyperlink.

Hyperlinks, Outbound or Exterior

An exterior or outbound hyperlink is a hyperlink from a web page on x area web page to a web page on y area. For instance, a hyperlink from searchenginejournal.com/google to google.com/about-us

It was thought-about that exterior hyperlinks to authority websites added worth to a web page as a result of it demonstrates that the web page is well-researched and is utilizing trusted sources.

Exterior hyperlinks are usually not thought-about to have any affect on rating and will solely be used to quote sources the place related.

Log File

A file that data customers’ data, comparable to IP addresses, sort of browser, Web Service Supplier (ISP), date/time stamp, referring/exit pages, and variety of clicks.

Log File Evaluation

The method of exploring the information contained in a log file to establish developments, administer the location, observe person’s motion across the website, collect demographic data, and perceive how search bots are crawling the web site.

Lengthy-Tail Key phrase

  • Extremely particular multiple-word phrases that always reveal greater buy intent.
  • Much less widespread key phrases which have low search quantity which are normally simpler to rank for.


Machine Studying

A subset of Synthetic Intelligence wherein a system makes use of knowledge to be taught and alter a posh course of with out human intervention.

Handbook Motion

Google’s time period for a penalty. Google will take guide motion on an internet site after a human reviewer (i.e., a Google worker) manually evaluations an internet site to substantiate whether or not it has didn’t adjust to Google’s Webmaster tips. Penalized web sites can both be demoted or eliminated fully from search outcomes. Handbook actions will be assessed to the whole web site or simply sure webpages.

Meta Description

A tag that may be added to the “head part of an HTML doc. It acts as an outline of a webpage’s content material. This content material isn’t utilized in rating algorithms, however is commonly displayed because the “snippet that seems within the search outcomes. Correct and interesting descriptions can improve natural click-through fee.

Meta Key phrases

A tag that may be added to the “head part of an HTML doc. Including a bunch of key phrases right here gained’t assist you rank – search engine algorithms have ignored this tag for rating functions for years attributable to abuse (within the type of key phrase stuffing).

Meta Tags

Data that seems within the HTML supply code of a webpage to explain its contents to serps. The title tag and meta description are essentially the most generally used forms of meta tags in web optimization.


A solution to measure exercise and efficiency in an effort to assess the success (or lack thereof) of an web optimization initiative.


Pure Hyperlink

See: Editorial Hyperlink

Destructive web optimization

A uncommon however malicious observe the place webspam methods are used to hurt the search rankings of one other web site, normally a competitor.

Really helpful studying:

Area of interest

A particular market or space of curiosity consisting of a small group of highly-passionate individuals.

Noarchive Tag

A meta tag that tells serps to not retailer a cached copy of your web page.

Nofollow Attribute

A meta tag that tells serps to not observe one particular outbound hyperlink. That is achieved in circumstances when an internet site doesn’t need to cross authority to a different webpage or as a result of it’s a paid hyperlink. The nofollow attribute appears like this:

<a href=”http://www.instance.com/” rel=”nofollow”>Anchor textual content goes right here</a>

Noindex Tag

A meta tag that tells serps to not index a selected webpage in its index.

Nosnippet Tag

A meta tag that tells serps to not present an outline together with your itemizing.

“(not offered)”

After serps moved to safe search in 2011, key phrase knowledge was faraway from Google Analytics, changed with “(not offered)” – thus making it unattainable to know which queries have been answerable for guests discovering an internet site.

Really helpful studying:


Off-Web page web optimization

Demand technology and model consciousness actions that happen outdoors of an internet site. Along with hyperlink constructing, promotion techniques can embody social media advertising and marketing, content material advertising and marketing, e mail advertising and marketing, influencer advertising and marketing, and even offline advertising and marketing channels (e.g., TV, radio, billboards).

On-Web page web optimization

These actions all happen inside an internet site. Along with publishing related, high-quality content material, on-page web optimization consists of optimizing HTML code (e.g., title tags, meta tags), data structure, web site navigation, and URL construction.

Natural Search

The pure, or unpaid, listings that seem on a SERP. Natural search outcomes, that are analyzed and ranked by algorithms, are designed to present customers essentially the most related consequence based mostly on their question.

Orphan Web page

Any webpage that’s not linked to by every other pages on that web site.

Outbound Hyperlink

A hyperlink that directs guests to a web page on a special web site than the one they’re at the moment on.



In line with Google: “PageRank is the measure of the significance of a web page based mostly on the incoming hyperlinks from different pages. In easy phrases, every hyperlink to a web page in your website from one other website provides to your website’s PageRank. Not all hyperlinks are equal.” The algorithm was named after Google co-founder Larry Web page.

Really helpful studying:

Web page Velocity

The period of time it takes for a webpage to fully load. Web page pace is rating issue.


A webpage is loaded in a browser.

Paid Search

Pay-per-click ads that seem above (and infrequently under) the natural outcomes on serps.


Stands for Personal Weblog Community.

See: Hyperlink Farm.


Stands for Moveable Doc Format file. PDFs can include textual content, photos, hyperlinks, movies, and different components.

Really helpful studying:


See: Handbook Motion


A fictionalized illustration of a really perfect web site customer or buyer – their demographics, conduct, wants, motivations, and objectives – all based mostly on precise knowledge.

Also called: Purchaser Persona, Advertising Persona


When serps use search historical past, internet looking historical past, location, and relationships to create a set of search outcomes tailor-made to a selected person.


Hypertext Preprocessor is a scripting language used to create dynamic content material on webpages.


Serps purpose to scale back the natural search rankings of content material that infringes on copyright. Google launched a filter in 2012 that reduces the visibility of web sites reported for quite a few DMCA-related takedown requests.

Really helpful studying:


When, after coming into a question, a searcher bounces forwards and backwards between a SERP and the pages listed in these search outcomes.

Additionally see: Dwell time


See: Rank

PPC (Pay Per Click on)

A kind of promoting the place advertisers are charged a specific amount (normally decided by bid, relevance, account historical past, and competitors) each time a person clicks on the advert. Combining PPC and web optimization can lead to extra SERP actual property, clicks, and conversions. Additionally, PPC knowledge can inform your web optimization technique, and the reverse can also be true.



Stands for question deserves freshness, the place a search engine may determine to indicate newer webpages in search outcomes (reasonably than older pages) if a specific search time period is trending, maybe as a result of a information occasion has resulted in a surge in searches on that subject.

Really helpful studying:

High quality Content material

Content material that helps you efficiently obtain enterprise or advertising and marketing objectives (e.g., driving natural visitors or social shares, incomes high search rankings, producing leads/gross sales).

High quality Hyperlink

An inbound hyperlink that originates from an authoritative, related, or trusted web site.


The phrase, phrases, or phrase {that a} person enters right into a search engine.

Also called: A search.



The place a webpage seems inside the natural search outcomes for a selected question.

Rating Issue

A person element which contributes to a posh sequence of algorithms that decide the place webpages ought to seem with the natural search outcomes for a selected question. For years, Google has mentioned that its algorithms “depend on greater than 200 distinctive alerts” to assist customers discover essentially the most related webpage or reply.

Also called: Rating Sign.

Reciprocal Hyperlinks

When two web sites comply with alternate hyperlinks to 1 one other.


A way that sends a person (or search engine) who requested one webpage to a special (however equally related) webpage. There are two forms of redirects:

  • 301: Everlasting
  • 302: Momentary


URL knowledge that identifies the supply of a person’s webpage request.


The method of asking a search engine to return an internet site or webpage(s) to its search index after de-indexing.


A means serps measure how carefully related the content material of a webpage is aligned to match the context of a search question.

Popularity Administration

The observe of crafting a constructive on-line notion of a model or individual – together with in search outcomes and on social media – by minimizing the visibility of damaging mentions.

Also called: On-line Popularity Administration, Public Relations

Responsive Web site

A web site designed to robotically adapt to a person’s display screen measurement, whether or not it’s being seen on a desktop or cellular system.

Wealthy Snippet

Structured knowledge will be added to the HTML of an internet site to offer contextual data to the major search engines throughout crawling. This data can then be displayed within the SERPs, leading to an enhanced itemizing, generally known as a wealthy snippet.

Really helpful studying:


The Robots Exclusion Protocol (or Normal) is a textual content file, accessible on the root of an internet site, that tells search engine crawlers which areas of an internet site must be ignored.

Return on Funding (ROI)

A solution to measure the efficiency of web optimization actions. That is calculated by dividing how a lot income you earned through natural search by the price of the full funding, then multiplying by 100.



A type of microdata which, as soon as added to a webpage, creates an enhanced description (generally generally known as a wealthy snippet), which seems in search outcomes.


A way used to repeat web site content material or data utilizing a pc program or script. Serps, comparable to Google, scrape knowledge in an effort to construct a searchable index of internet sites.

Also called: Internet scraping.

Search Engine

A pc program that permits customers to enter a question in an effort to retrieve data (e.g., recordsdata, web sites, webpages) from that program’s index (i.e., an internet search engine, comparable to Google, indexes web sites, webpages, and recordsdata discovered on the World Vast Internet). A search index is constructed and up to date utilizing a crawler, with gadgets being analyzed and ranked by a sequence of algorithms.

Additionally see: Baidu, Bing, DuckDuckGo, Google, Yahoo, Yandex

Search Engine Advertising (SEM)

An umbrella time period for rising an internet site’s visibility in search engine outcomes pages, encompassing each paid and natural actions.

Search Engine Optimization (web optimization)

The method of optimizing an internet site – in addition to all of the content material on that web site – so it would seem in outstanding positions within the natural outcomes of serps. web optimization requires an understanding of how serps work, what individuals seek for (i.e., key phrases and keyphrases), and why individuals search (intent). Profitable web optimization makes a website interesting to customers and serps. It’s a mixture of technical (on-page web optimization) and advertising and marketing (off-page web optimization).

See: On-Web page web optimization, Off-Web page web optimization

Search Engine Outcomes Web page (SERP)

The web page serps show to customers after conducting a search. Sometimes, serps present about 10 natural search outcomes, sorted by relevance. Relying on the question, different search options could also be proven, together with:

  • AdWords Advertisements (above and under the natural search outcomes)
  • Featured snippets (a.ok.a., Place Zero)
  • Pictures
  • Information panels
  • Native Pack (with map)
  • Information
  • Associated questions
  • Associated searches
  • Buying outcomes
  • Sitelinks
  • Tweets
  • Movies

Also called: SERPs, when referring to a number of search engine outcomes pages.

Search Historical past

Serps observe each search customers conduct (textual content and voice), each webpage visited, and each advert clicked on. Serps could use this knowledge to personalize the outcomes for signed in customers.

Also called: Internet Looking Historical past.

Share of Voice

What number of impressions a model receives within the SERPs for search phrases when in comparison with the full impressions that the model’s rivals obtain for those self same search phrases.


As much as six algorithmically-chosen hyperlinks that seem under the itemizing for a similar web site of a top-ranked natural search consequence. Pages will be blocked from showing as sitelinks inside the Search Console or Bing Webmaster Instruments.

Also called: Deep Hyperlinks (Bing).


An inventory of pages on an internet site. There are two forms of sitemaps:

  • HTML: The sort of sitemap, usually organized by subjects, helps website customers navigate an internet site.
  • XML: The sort of sitemap supplies crawlers with a listing of webpages on an internet site.

Sitewide Hyperlinks

A hyperlink that seems on each web page of an internet site, usually in a sidebar or footer of blogs or web sites that use templates.

Social Media

Platforms (web sites and apps) the place customers can work together with one another, in addition to create, share, and eat content material.

Social Sign

Any components that reveal authority and affect on widespread social networking web sites. For instance, the social authority of a person on Twitter.

Though many correlation research have indicated that socials alerts impression rankings (e.g., variety of Likes/shares a bit of content material receives), Google has publicly said that social alerts are usually not a direct rating issue. In style websites which have a whole lot of social media engagement are inclined to rank nicely for different causes.


See: Webspam


See: Bot

Cut up Testing

A managed experiment used to check a minimum of two webpages to measure the results of a special variable on conversions. After the pages are proven for a protracted sufficient time period to website guests to assemble an enough quantity of efficiency knowledge, a “winner” will be declared.

Also called: A/B Testing.

SSL Certificates

A digital certificates used for web site id authentication and to encrypt data despatched to the server utilizing Safe Sockets Layer know-how.

Standing Codes

The response codes despatched by a server every time a hyperlink is clicked, a webpage or file is requested, or a type is submitted. Widespread HTTP standing codes essential to web optimization:

  • 200 (OK)
  • 404 (Not Discovered)
  • 410 (Gone)
  • 500 (Inner Service Error)
  • 503 (Service Unavailable)

Cease Phrase

A incessantly used phrase. For instance: a, at, for, is, of, on, the. Serps have, prior to now, ignored these phrases to save lots of time/sources when indexing. Serps have developed significantly for the reason that early days, and cease phrases typically are significant, so this isn’t one thing to fret a lot about for web optimization functions.

Really helpful studying:


A separate part that exists inside a primary area. For instance: http://jobs.searchenginejournal.com/ is a subdomain that exists inside the principle area of https://www.searchenginejournal.com/



Organizing and categorizing an internet site to maximise content material findability and assist customers full desired on-site duties.

Time on Web page

An inexact estimation of how lengthy a person spent taking a look at a specific webpage. Pages with excessive exit charges can significantly skew this knowledge.

Title Tag

An HTML meta tag that acts because the title of a webpage. Sometimes, the title tag is the title serps use when displaying search listings, so it ought to embody strategic and related key phrases for that particular web page. The title tag must also be written so it is sensible to individuals and attracts essentially the most clicks. Sometimes, title tags must be lower than 65 characters.

High-Degree Area (TLD)

The extension of a given internet handle. These embody:

There are additionally many extra trade and country-specific choices.

Also called: gTLD (Generic High-Degree Area); Area Extension.


The individuals (and typically bots) who go to your web site.


Typically applies to the historical past of a website (e.g., whether or not it cites or options professional sources, builds a constructive fame, adheres to Webmaster Pointers).


A hyperlink evaluation approach used to separate good “respected seed pages” from internet spam.

Really helpful studying:


Person-Generated Content material (UGC)

Any type of content material – movies, weblog posts, feedback, evaluations, and so forth. – that’s created by customers or prospects.

Common Search

When serps pull knowledge from a number of speciality databases to show on the identical SERP. Outcomes can embody photos, movies, information, procuring, and different forms of outcomes.

Also called: Blended Search.

Unnatural Hyperlink

Any hyperlinks Google identifies as suspicious, misleading, or manipulative. An unnatural hyperlink can lead to Google taking guide motion in your web site.


A uniform useful resource locator is the particular string of characters that result in a useful resource on the net. The time period URL is normally short-hand for the letter-based internet handle (e.g., www.searchenginejournal.com) entered right into a browser to entry a webpage.

URL Parameter

The values added to a URL in an effort to observe the place visitors comes from (i.e., which hyperlink somebody clicked on to find your web site or webpage). Right here’s an instance of a URL parameter (bolded):


Also called: Question String.


How straightforward it’s for individuals to make use of your web site. Web site design, browser compatibility, incapacity enhancements, and different components all play a task in enhancing usability and making your website accessible for as many individuals as potential.

Person Agent

Internet crawling software program.

Person Expertise (UX)

The general feeling customers are left with after interacting with a model, its on-line presence, and its product/providers.


Vertical Search

A specialised sort of search the place the main target is just on a selected subject, sort of content material, or media. For instance, YouTube (video), Amazon (procuring), Kayak (journey), Yelp (enterprise evaluations).

Digital Assistant

A bot that makes use of pure language processing to carry out duties, comparable to conducting internet searches. As an illustration, Apple’s Siri or Microsoft’s Cortana.


The prominence and positions an internet site occupies inside the natural search outcomes.

Voice Search

A kind of voice-activated know-how that permits customers to talk into a tool (normally a smartphone) to ask questions or conduct a web-based search.



A doc that exists on the World Vast Internet and will be seen by internet browsers.

Web site

A group of webpages hosted collectively on the World Vast Internet.

Web site Navigation

How an internet site connects its webpages to assist guests navigate that website. Web site navigation is available in just a few completely different kinds, together with:

  • Fundamental Navigation: The most important subjects or topics your web site is targeted on. As an illustration, on SEJ our Fundamental Navigation consists of web optimization, Information, PPC, Content material, and Social.
  • Secondary Navigation: Subjects associated to the principle navigation. As an illustration, on SEJ secondary navigation consists of hyperlinks to webinars, podcasts, guides, SEJ Summit, and different subjects.
  • Footer Navigation: Sometimes this consists of hyperlinks to pages that include essential informational sources a few model or enterprise. These pages normally aren’t essential for rating functions. For instance, SEJ’s footer navigation hyperlinks to our About Us web page, privateness coverage, and our numerous social profiles.
  • Associated Hyperlinks: This space normally seems in the appropriate rail or beneath content material. It is likely to be known as “Most In style,” “Most Learn,” or “Trending Now.”
  • Content material Hyperlinks: Hyperlinks that seem inside your primary content material (e.g., articles, touchdown pages).
  • Breadcrumb Navigation: This kind is much less widespread than it as soon as was. Basically, every webpage reveals a “path” to assist rapidly inform guests the place they’re in your website. For instance: Residence > web optimization > Hyperlink Constructing > What Is Web site Navigation?

Also called: Inner Hyperlinks (or Inner Linking), Web site Structure


Any strategies that exist solely to deceive or manipulate search engine algorithms and/or customers.

Also called: Black Hat web optimization, Spam, Spamdexing, Search Spam

White Hat

Ways that adjust to Google’s Webmaster Pointers.

Phrase Depend

The full variety of phrases that seem inside the copy of content material. Too little (or skinny) content material is usually a sign of low-quality to serps.


A preferred running a blog and content material administration system.



Extensible Markup Language is a markup language serps use to grasp web site knowledge.

XML Sitemap

An inventory of all of the pages on an internet site that serps must know.



Yahoo was born in April 1994 and was an extremely widespread search engine and portal within the ’90s. Yahoo search was largely human-powered, a minimum of till June 2000 when a then-unknown search engine known as Google started powering Yahoo’s natural search outcomes. That deal continued till 2004, when Yahoo began utilizing its personal search know-how. Since 2010, Yahoo’s natural search outcomes have been powered by Microsoft’s search engine, Bing.


The preferred search engine in Russia, Yandex was based September 23, 1997 by Arkady Volozh and Ilya Segalovich.

Featured Picture: Blan-k/Shutterstock


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