10 Shopify Retailer Examples To Encourage Your Ecommerce Technique


You’ve finished the laborious half – you’ve developed a product, purchased the area title, discovered the producer, and your stock is about to go.

Sadly, and not using a useful and, sure, fairly Shopify retailer, chances are you’ll not see the success you deserve.

A Shopify retailer shouldn’t be solely the best way you current your product to your audience but in addition the place the place you’ll be able to generate gross sales.

A fantastic Shopify retailer is many issues:

  • It seems to be good. Which means the knowledge is simple to know, and your merchandise are showcased with skilled pictures. That is the place an excellent theme comes into play (extra on that later).
  • It navigates nicely. Which means it’s straightforward in your web site guests to instantly know the place they’ll discover the solutions to their questions, the place they’ll contact you if wanted, and the place and the way they’ll make a purchase order.
  • It’s arrange for search engine optimization. Everyone knows you write for customers and never robots, however search engine optimization nonetheless issues for a Shopify web site. We received’t element search engine optimization suggestions on this article, however go to right here for extra details about learn how to optimize your retailer for search.

In the event you’re simply getting began, the best method to perceive what makes an excellent Shopify retailer is to see examples of these doing it finest.

This may help encourage learn how to arrange your retailer and your ecommerce technique as a complete.

What number of touchpoints till you hope to see a purchase order?

Which pages will you run remarketing advertisements on?

What pictures are most profitable and needs to be shared on social media?

These are all points of your ecommerce technique that may begin with an excellent Shopify retailer.

Under are a few of our favorites and why we love them a lot.

Whereas a number of the larger websites would possibly use a customized Shopify theme (the place you’ll be able to nonetheless draw inspiration!), if we may discover the Shopify theme used, we added that for you under:

1. Greyston Bakery

greystone bakery shopify storeScreenshot from Greyston Bakery, July 2022


Positioned in Southwest Yonkers, New York, this B-Company is finest identified for baking the brownies you get pleasure from in a Ben & Jerry’s Chocolate Fudge Brownie ice cream.

The corporate prides itself on providing private improvement instruments {and professional} coaching to provide anybody who works there the very best likelihood of success.

It accepts all candidates no matter earlier incarceration, homelessness, or drug use.

A really inspiring place with an incredible product, that is #1 on our listing for a motive.

We love the usage of colours and daring CTA instantly whenever you arrive on the web site.

The “store by worth” can be an excellent function that you simply don’t see on each ecommerce retailer, however a fast and straightforward method to get folks to what they need with out having them sift by way of one thing out of their worth vary (which may usually result in a bounce).

2. Pleased Organics

Happy Organics shopify storeScreenshot from Pleased Organics, July 2022


Pleased Organics is a three-generation enterprise of beekeepers.

First began in Mexico, the corporate started when the daddy of the household was recognized with most cancers, and will now not are inclined to the bees.

So, his youngsters discovered a manner to make use of this similar honey, and infuse it with CBD to enhance his ache.

Because it turned out, there was an extended listing of therapeutic advantages to CBD and honey, which you’ll be able to examine extra on their web site.

As you’ll be able to see on their web site, the phrases “Bundle & Save” are first within the menu.

This sometimes attracts a customer’s eye and drives site visitors to the web page.

The corporate doubtless desires folks to go to this explicit web page as a result of it saves the client cash by bundling and permits Pleased Organics to upsell.

It’s a win-win.

  • Shopify Theme: Superstore.

3. Bombas

Bombas shopify storeScreenshot from Bombas, July 2022


One other basic, Bombas bought its begin on Shark Tank.

Regardless of Shark Daymond John saying he instantly tuned them out and was eager about the following pitch, the standard of their socks received him over.

Bombas has since expanded past simply socks and is presently essentially the most profitable firm to come back out of the present.

One of the best half?

A portion of its proceeds are donated and all the time have been.

By way of its Shopify retailer, Bombas is dialed.

It retains it easy with completely different classes and doesn’t muddle up the menu with completely different choices.

In the event you go to Bombas’ web site, you’ll see a lot of well-placed CTAs that enable the customer to obviously perceive their choices whereas nudging them to purchase (notice the “get 20% off” hyperlink on the backside!).

4. Patagonia

Patagonia shopify storeScreenshot from Patagonia, July 2022

This can be a firm you’ll see on many “finest Shopify websites” as a result of its store is sophisticated (it has fairly a number of merchandise!), however organized fantastically with sections and subsections.

Not solely does Patagonia assure every part it makes, however the staff focuses on environmental and social duty, and pledges 1% of gross sales to the preservation and restoration of the pure surroundings.

As one of many largest out of doors manufacturers, Patagonia does a superb job illustrating what makes the corporate distinctive and makes it straightforward to search out what you want in only a few clicks.

5. Cheekbone Magnificence

Cheekbone Beauty shopify storeScreenshot from Cheekbone Magnificence, July 2022


Cheekbone Magnificence has an excellent story, and it makes certain to spotlight that proper on the homepage of its Shopify retailer.

The entire firm’s merchandise are vegan and cruelty-free, and it has a dedication to turn into waste-free by 2023.

The kicker?

Not solely is Cheekbone’s product sustainable and good for the surroundings (it makes use of 85% much less plastic than conventional lipstick tubes), however the staff donates 10% of their income annually.

  • Shopify Theme: Blockshop.

6. Pipcorn

Pipcorn shopify storeScreenshot from Pipcorn, July 2022


Pipcorn/Pipsnacks is one other Shark Tank discover.

After showing on the present, the model’s gross sales elevated from $200k to $1.1 million and noticed 12,000 orders come by way of – roughly 11,000 greater than it had ever had.

It’s secure to say Pipcorn stored the momentum going, and it’s now one of many high popcorn manufacturers available on the market.

The corporate reimagined popcorn through the use of heirloom corn as a result of it’s extra environmentally sustainable (and likewise extra nutritious).

One factor we love about this retailer is the emphasis it places on the family-owned side of the product – and if you happen to go to Pipcorn’s weblog, you’ll see that it additionally helps different small family-owned companies.

The store additionally places reductions in simply the precise locations and has advisable gadgets so as to add after viewing your cart, making it very straightforward to purchase!

  • Shopify Theme: Starter theme.
Olipop shopify storeScreenshot from Olipop, July 2022


Go to the Olipop web site and also you’ll see rotation gives on the high of your display screen – the one one on this listing to take action – and a quite simple design.

Olipop tastes like your conventional soda, however helps microbiome and digestive well being help with plant fiber, prebiotics, and botanicals.

In accordance with Shopify, when contemplating your Shopify retailer,

“Think about the way you need prospects to really feel once they store with you. Would you like them to really feel relaxed and summery? Or what about heat and comfortable? The colours you utilize will affect how buyers really feel, so use your palette properly.”

Olipop is the right instance of a model placing an emphasis on shade.

8. Tasty Tie

Tasty Tie shopify storeScreenshot from Tasty Tie, July 2022


These child ties with teether’s on the top are oh-so-cute, however additionally they have an excellent Shopify retailer as well.

As you scroll down the web page, you’ll discover that this retailer is all concerning the options and advantages.

Whereas it’s instantly clear what the product is, there are various much less apparent advantages which might be additionally listed proper there on the homepage.

For instance, the tie has a crinkle materials (one thing you clearly can not see in a photograph), and the web page’s content material paints an image of why that issues.

In brief, it is a good place to begin if you happen to’re in search of content material inspiration in your Shopify retailer.

9. Allbirds

Allbirds shopify storeScreenshot from Allbirds, July 2022


This instance and the following one on our listing are extensively thought-about nice Shopify retailer examples, and for good motive.

Allbirds’ retailer options nice pictures, brilliant colours, straightforward navigation, and likewise outlines the corporate’s sustainability strategy with clear initiatives:

  • Reverse local weather change.
  • Enhance carbon footprint.
  • Regenerative agriculture.
  • Use renewable supplies.
  • Supply carbon offsets.
  • Deal with accountable power.

Allbirds has created a web page for every of those initiatives with all the mandatory particulars. Actually inspiring.

10. Ruggable

Ruggable shopify storeScreenshot from Ruggable, July 2022


Ruggable is the one retailer on this listing that basically places video to make use of in showcasing its product.

In the event you’re in search of video inspiration, that is the one to take a look at.

It additionally has a “discover your good rug” button entrance and middle, the place customers can take a quiz to filter their rugs based mostly on what works for them.

This can be a enjoyable and interactive method to make prospects really feel that their expertise is extra personalised.

The extra you study Ruggable, the extra you notice that this has positively guided the model’s ecommerce technique as a complete.

Extra sources:

Featured Picture: Kaspars Grinvalds/Shutterstock


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